BetBright has announced that the winning BetBright Cup captain will receive a £10,000 donation to the Injured Jockeys Fund of their respective country on their behalf. Formerly the Prestbury Cup, the BetBright Cup is awarded to Great Britain or Ireland, depending on who gets the greatest number of winners at the Cheltenham Festival. Rich Ricci, BetBright Chairman, said: “The prize …
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Betfair Australia will optimise its football related content utilising Football Form Labs (operated by Bettorlogic) software, entering a partnership to engage its sports betting traffic with related football markets. Confirming the partnership, the Football Form Labs (footballformlabs.com) team will provide editorial previews for every Premier League fixture which wiil be hosted on Betfair Australia’s ‘The Hub’ forum. Football Form Labs content …
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Gamification focused online casino Casumo has announced that it has signed a three-year brand partnership with the SSE Arena Wembley (London). Seeking to expand its brand profile within the UK gaming market, Casumo marketing has agreed with venue operator AEG Global to become a key sponsor the SSE Arena. The popular London entertainment venue has approximately 700,000 visitors each years …
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Paddy Power Politics has opened its ‘Budget Bingo’ markets as UK Chancellor of the Exchequer Philip Hammond presents his first ever budget to the House of Commons this Wednesday. Taking over the fiscal reigns of former Chancellor George Osborne, UK political commentators eagerly await Hammond’s ‘Budget 2017’ presentation, which will reveal PM Theresa May’s strategy in a much-changed political landscape. …
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Industry data-led customer retention marketing (CRM) specialist Beehive will expand its services within the regulated Romanian online gambling sector, by agreeing a partnership with BaumBet, one of Romania’s largest retail betting operators. BaumBet who recently launched its online betting portal www.Baum.bet, has installed Beehive’s CRM platform allowing for data-led optimization of its player targeting and messaging. Octavian Manu, CEO at …
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Industry tailored platform provider Comtrade Gaming has announced the final integration of its iCore enterprise back-end solution for online bookmaker Dafabet (AsianLogic Group). The platform partnership between Comtrade and Dafabet was first announced in March 2016, with the Asian-focused bookmaker agreeing to migrate its services to Comtrade’s iCore solution. Updating industry stakeholders, Comtrade development has detailed a successful installation of …
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The Scandinavian star-studded CEO panel at Betting on Football 2017 will be focused on what industry operators and suppliers across the globe can learn from their Nordic counterparts. As part of the largest international football betting trade conference (3-5 May), a C-level executive panel featuring Danske Spil CEO Niels Erik Folmann, Mr Green CEO and former Svenska Spel CEO Jesper …
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Smarkets is looking to change the public’s perception of the gambling industry. From its home overlooking St Katharine Docks the company has enjoyed a fruitful few years. It recently placed 12th in Inc’s 5000 Europe of the continent’s fastest growing companies. Its focus is on a sleek and simplistic customer experience (which includes a flat 2% commission) and the way the …
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Having completed a year of corporate integrations and co-synergies, FTSE100 Paddy Power Betfair (PPB) is looking forward to the Cheltenham Festival 2017, in which the company will display its combined corporate efficiencies. This morning PPB governance published its ‘Preliminary Results’ for full-year 2016, which outlined a proforma ‘double-digit growth across all four operating divisions’, with PPB group revenues hitting £1.5 …
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B2B fantasy sports platform provider Oulala Games (Oulala.com) has been awarded the first ever Malta Gaming Authority (MGA) ‘B2B Skill Games Licence’. Updating stakeholders, Oulala management stated that the MGA B2B approval represented an ‘important corporate milestone’, as the company had set-up a founders’ goal to be ‘regulated separately from other iGaming activities’. To date, Oulala UK market initiatives have been …
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