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Industry first…Pinnacle opens market on CrossFit Open 2017

SBC News Industry first...Pinnacle opens market on CrossFit Open 2017

Curacao and Malta-licensed sports betting operator Pinnacle has declared ‘another industry first’, by taking wagers on the ‘CrossFit Open 2017’. Pinnacle states that it is the first bookmaker to offer odds on the sport of Crossfit, which incorporates ‘high-intensity fitness programs with aerobic sports training and muscle conditioning exercises’. Sponsored by Reebok Fitness, the Crossfit competition aims to find ‘the …

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Appeal loss sees Ladbrokes hit with £70 million HMRC tax charge

SBC News Appeal loss sees Ladbrokes hit with £70 million HMRC tax charge

UK business news sources have reported this weekend, that bookmaker Ladbrokes has been hit with a £70 million tax charge relating to an overturned UK Revenue & Customs (HMRC) ‘2008 tax avoidance’ scheme. The UK Tax Tribunal stated that Ladbrokes Group and its auditor Deloitte knowingly exploited a 2008 tax loophole relating to loans between corporations and third parties to …

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Betfair – La La Land 5/4 to break Oscars ‘most wins’ record

SBC News Betfair - La La Land 5/4 to break Oscars 'most wins' record

As Hollywood’s A-list prepares for the 89th Academy Awards this Sunday night, movie insiders are pondering whether Damien Chazelle’s romantic musical comedy ‘La La Land’ will break the ‘most Oscars won by a movie’ record. La La Land a film described as a ‘love letter’ to classic Hollywood productions, has equalled the most Oscar nominations record set by ‘Titanic’ (1997) …

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Instant Win Gaming (IWG) appoints Leon Thomas as Commercial lead

SBC News Instant Win Gaming (IWG) appoints Leon Thomas as Commercial lead

Industry specialist instant win games provider Instant Win Gaming (IWG) has confirmed the appointment of Leon Thomas as its new Chief Commercial Officer (CCO). Thomas joins IWG from Rank Group subsidiary Mecca Digital where he served as Chief Operating Officer (2016-2017). Updating the market, IWG management stated that it had strengthened its executive team by adding Thomas, an industry commercial …

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Clarion Gaming – Lee Richardson to head up Totally Gaming’s ‘Sportsbook Management Academy’

SBC News Clarion Gaming - Lee Richardson to head up Totally Gaming's ‘Sportsbook Management Academy’

Industry events’ organiser Clarion Gaming, has today confirmed that Lee Richardson will head up the launch and content of its ‘Sportsbook Management Academy’ for its Totally Gaming Academy program. Forming part of the Totally Gaming Academy’s twenty yearly education courses, the new Sportsbook Management Academy seeks to train and develop industry stakeholders on sports betting operations, business models and sector …

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William Hill pushes for three-point recovery plan in 2017

SBC News William Hill pushes for three-point recovery plan in 2017

William Hill governance has this morning published its full-year 2016 financial statement, in what has been a tough year for the FTSE-listed bookmaker, having to revise its corporate forecasts twice in one year due to higher costs and unfavourable sports results. Closing its 2016 performance, William Hill governance posted a group revenue rise of £1.6 billion in-line with 2015 results. …

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Sponsorship Spotlight – Increased TV coverage and opportunities for betting partners in Rugby

Football Index - Copyright: dizanna / 123RF Stock Photo

As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …

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Ladbrokes Coral appoints The7stars as lead media agency

SBC News Ladbrokes Coral appoints The7stars as lead media agency

London independent full-service marketing agency The7stars has been awarded the consolidated media planning and buying account of FTSE-listed bookmaker Ladbrokes Coral, valued at an estimated £40 million. Completing its £2.3 billion merger last November, Ladbrokes Coral governance has begun to implement the new enterprise’s post-merger operational strategy seeking short-term corporate savings of between £60-70 million.   Following a closed pitch, …

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Fortuna strengthens Eastern European grip acquiring Hattrick Sports outright

SBC News Fortuna strengthens Eastern European grip acquiring Hattrick Sports outright

Eastern European gambling operator Fortuna Entertainment Group (Fortuna) has confirmed that it has entered an agreement to acquire gaming systems provider Hattrick Sports Group (Hattrick) and its related assets outright. Fortuna governance chose not to detail the sum of acquisition for Hattrick assets, but stated that the purchase would ‘further strengthen Fortuna’s position as the largest licensed multi-channel sports betting …

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Intelligence first – EveryMatrix launches new GamMatrix CRM System

SBC News Intelligence first - EveryMatrix launches new GamMatrix CRM System

Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System. Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour. EveryMatrix clients will benefit …

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