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Industry platform and sports betting provisions supplier SBTech has moved to optimise its client marketing and player acquisition capabilities by forming a strategic partnership with NetRefer.  Confirming its plans, SBTech will now make NetRefer’s ‘Performance Marketing Product Suite’ its choice marketing software for its industry client portfolio. Moving forward SBTech will plug-in the suite, making NetRefer marketing provisions available to …

France state-owned sports betting operator Paris Mutuel Urbain (PMU), continues the restructure of its retail betting network confirming the promotion of Paul Cohen Scali to the position of Director of Operations and Information Systems. A PMU operations veteran, Scali takes on the senior executive role having previously served as the operator’s Director of IT & Systems (2009-2017). An experienced IT engineer …

As Britain hits polling stations this Thursday 8 June, SBC details bookmaker opinion on what has been a short but intriguing General Election campaign. On first sight, the UK 2017 election was viewed as a Conservative Party ‘Whitewash’, however a number of blunders has handed the initiative to the opposition. Can Labour do the impossible, has Theresa underestimated her position …

Updating investors, industry live games developer Evolution Gaming Group AB has informed that it has been approved listing on the Nasdaq Stockholm Exchange main market. The company upgrades its listing from the Nasdaq First North Premier and will move to debut its placement as a Nasdaq Stockholm enterprise on Wednesday 7 June. Evolution Gaming governance informed its current shareholders that …

Independent online bookmaker bet365 has committed £7.7 million towards building a 33,500 square foot ‘leisure & training centre’ at Etruria Valley Business Park (Stoke-on-Trent – Staffordshire). The bookmaker has been granted planning permission by Stoke City Council to redevelop the area, with the facility expected to be open by April 2018. The Etruria Valley premises is set to feature two …

Spanish gambling group R. Franco has expanded its digital gaming division ‘R. Franco Digital’ within the South American market, announcing that it has entered a partnership with Colombian operator Corredor Empresarial S.A. The agreement will see R. Franco Digital integrate its IRIS omni-channel platform for Corredor Empresarial online gambling brands. R. Franco will serve as a lead supplier for the …

Sportradar has agreed a partnership with EHF Marketing GmbH, a subsidiary of the European Handball Federation, to provide a range of services across the federation’s top club competitions. The partnership, which was unveiled at the ‘European handball goes Tech’ business event, will see Sportradar provide a range of data, streaming, marketing and digital services across over 650 matches a season, …

Australia betting/gambling industry stakeholders await the official Australian Competition Tribunal (ACT) decision with regards to the AUS $11 billion Tabcorp Holdings and Tatts Group merger (deal first announced October 2016). Throughout May, the ACT has examined heated debate and opinion with regards to the Tabcorp-Tatts combination to create the Australian gambling market’s outright leader. As the merger review enters its …

Horse Sport Ireland, the national governing body of equestrian sports for Ireland has announced the appointment of Ronan Murphy as new Chief Executive Officer, replacing outgoing Damian McDonald. Murphy takes over the organisation’s leadership, which has the responsibility of maintaining Irish studbooks, issuing horse passports, managing relationships between equine sports stakeholders and marketing the Irish equine industry globally. He joins …

Seeking to optimise user engagement and to converge information and development across its industry affiliate portfolio, Better Collective has launched a new API which will enable external applications and websites to pull data from more than four million tips posted on their tipster platform bettingexpert.com. The innovative API strategy has been initially released on Better Collective subsidiary SmartBets, a European multi-language …