Latest News

The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting …

Speaking at Betting on Sports 2017, Enda Gaffney, head of sportsbook for Mr Green, described the operator’s new sportsbook as “more entertaining and more engaging than your traditional sportsbook offering.” The online gaming company is introducing features such as combi spin football and unique tennis, with “a few more in the pipeline around other sports.”  These are coupled with an …

At the 2017 Betting on Sports conference, sports forecasting company, Accuscore revealed it has agreed a new content deal with Finnish gambling operator, Veikkaus. The new deal means Accuscore will deliver short videos to Veikkaus, covering predictions of European football leagues, NBA basketball and various ice hockey leagues. Content manager of Veikkaus, Sami Sundström said: “We want to provide additional …

Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

Presenting its H1 2017 interim results (period ending 30 June), FTSE-listed GVC Holdings has detailed strong progress across its digital assets as the company continues to integrate and align its enlarged operations. Detailing strong KPI gains across its sports betting and online casino divisions, GVC would record a 25% increase in group net gaming revenues to €486 million (H1 2016: …

EnergyBet has announced a new two-year in-stadia betting partnership with Millwall Football Club. The deal involving the award winning sportsbook and the Championship club, will allow Millwall fans to utilise EnergyBet’s mobile betting service at The Den on matchdays. The two parties will also work closely together during the duration of the partnership on various growth opportunities, competitions and exclusive …

The Telegraph Group will optimise its online digital sports content utilising Fresh8 Gaming contextual advertising software, as the media owner bids to create dynamic sports content for its viewers. Utilising Fresh8 software, The Telegraph details that it registered record acquisition results for the Floyd Mayweather v Conor McGregor bout in Las Vegas on 26 August. The publishing group will now …

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …

After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …

One of the first topics to arise at this year’s Betting on Sports conference was the evolving role of the sports trader. Jens Nielsen, Head of Sportsbook, Danske Spil revealed: “The specialist knowledge has moved into a niche, into smaller sports like, handball and Esports.” Nielsen added: “I doubt everything will be automated in the future, the need for strong …