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Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …

After having a presence at SBC’s Betting on Football 2017, Italian Serie A club, AC Milan has announced that StarCasino has agreed to become the official betting partner of the club. The partnership will span three years, with the operator offering a range of exclusive events and promotions exclusively for Milan fans as part of the agreement. The deal follows on …

Golf’s PGA Tour has announced that it will implement a ‘comprehensive gambling policy’ for its tournaments and operations assisted by sports data supplier Genius Sports. This week PGA Tour governance announced that it aims to launch a new ‘Integrity Program’ by January 2018. The professional tour organiser wants to create a complete betting monitoring system which will monitor all stakeholders …

Industry Virtual Sports games developers VSoftCo and Kiron Interactive have joined forces to ‘expand virtuals reach in Italy’, launching a dedicated football league satellite channel with Italian retail betting market leader Sisal Matchpoint. The strategic partnership will see the launch of an exclusive virtuals channel launched across Sisal Matchpoint’s retail estate of nearly 4,000 betting shops/points. Bringing new engagement to …

The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …

The Telegraph has chosen Weekend Football to provide its readers with football betting odds through version four of the Football Coupon Betting app. Having launched the newest version at the start of the 2017/18 football season, Weekend Football has become an ‘odds comparison partner’ for The Telegraph Media Group. The app mixes best football betting odds for their accumulators with …

After a hugely successful football career, former Manchester United and England defender Rio Ferdinand today announced he has partnered with online bookmaker Betfair to venture into the world of boxing. As a footballer, Rio’s 15 year career saw him win 81 England caps, six Premier League titles, and a European cup, now with the backing of Betfair, he’s aiming for …

“There is no ‘esports consumer.’  It’s much wider than that, with there being CS:GO consumers, DOTA consumers and so on” stated Adam Savinson of Win Technologies – Betway Group as Betting on Esports 2017 got underway. Discussing who an esport consumer is Mr Savinson added:  “You need to know to cater for their own communities, with esports being different to …

Updating the market, Stockholm-listed Kindred Group Plc has detailed that it will fund the development of a public ‘Gambling Therapy app‘, informing Scandinavian consumers of problem gambling symptoms and support measures. The online gambling group details that the free app forms part of its ongoing commitment towards creating ‘safe and secure’ environment for all betting customers. The Gambling Therapy app …

Mr Green Head of Sportsbook Enda Gaffney, a key speaker in the opening ‘Leaders in Betting’ session at last week’s Betting on Sports conference, spoke to SBC News to recap the discussion and highlight the launch of the company’s new sportsbook offering which has just gone live in the UK & Ireland. SBC: In this world of algorithms and automation, …