This year’s Randox Health Grand National at Aintree Racecourse has continued to grab the attention of the nation, as viewing figures for the ITV-covered race have increased by 12 per cent. The broadcast, fronted by Ed Chamberlin, is reported to have hit figures of 9.6 million at peak viewing time, which is up from the 8.5 million viewers in 2018. …
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Bolsa Madrid-listed Grupo Codere SA has taken a new creative approach in promoting its Codere Apuestas online sportsbook property. This April, Codere Apuestas released its new home market TV and digital advertising campaign ‘Nube’ (translated – ‘The Cloud’) – publishing/broadcasting the campaign across multiple Spanish media portals. Continuing to work with Madrid-based creative advertising agency El Ruso de Rocky, the …
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Gaming Innovation Group (GiG) has penned a new deal with Kindred Group which will see them integrate its new B2B marketing compliance technology, GiG Comply, across its business model. The new technology will allow Kindred to track affiliate activity and content across its online betting and gaming brands, ensuring that compliance is upheld. It will also offer the chance to …
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The historic triumph of Tiger Roll securing back-to-back victories at this weekend’s Grand National may lead to bookmakers paying out their most expensive result ever. Becoming the first horse since Red Rum in 1974 to win back-to-back Grand Nationals, the Gordon Elliot trained nine-year-old stud has been branded ‘racing’s rockstar’ and the ‘punters dream‘. Reacting to Tiger Roll’s victory, initial …
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Almost nine out of 10 (87 per cent) users were satisfied with the customer service on STS, which is now available 24/7 on five different languages – Polish, English, German, Ukrainian and Russian. The customer service for STS, who recently reached a deal with BetConstruct for the provision of both sports betting and gaming content for 11 new European markets, …
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Last week, Merkur Sportwetten GmbH grew its European and Polish presence by announcing that it was acquiring Warsaw-based Totolotek SA. Merkur Sportwetten operates as a subsidiary of the Espelkamp-based Gauselmann Group, consolidating the group’s national and international operations. SBC spoke to the CEO of Merkur Sportwetten Niko Steinkrauß to discuss the new acquisition and the challenges in navigating a new …
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The Tennis Integrity Unit (TIU) has revealed that for the first quarter of 2019 a total of 21 match alerts were reported over potential threats to integrity. Of the alerts, 20 were related to matches played on the ATP Challenger and ITF World Tennis Tour (WTT) circuits, with the other coming from the WTA Tour. It’s a figure that represents the …
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It is widely acknowledged that France is a tough market to operate in, but as Sportnco CEO and founder Hervé Schlosser explains, it is possible to be successful there with the right approach. He explains how his company has become the leading sports betting solutions provider in the country and how this experience is helping his group grow in Spain, …
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In a bid to crack down on illegal betting activity, the Merseyside Police and the Civil Aviation Authority (CAA) have put a 2,000ft high, one mile wide no-fly zone which is hoped to prevent the use of drones at this week’s Grand National at Aintree Racecourse. Drones have persistently caused problems for horse racing over the last few years. Footage at The …
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Gaming technology platform and services supplier, Nektan, has reported “record growth and revenues” for its B2B division in its trading update for the third quarter of its financial year ending 30 June 2019 (Q3 FY19). In the trading update, Nektan has reported that its current growth trajectory remains on track to break-even for the financial year, detailing that the Executive …
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