French online poker operator Winamax has confirmed that it will continue to serve as official shirt sponsor of La Liga football club Granada CF, despite inbound despite imminent changes to Spain’s federal advertising code which will prohibit gambling sponsorships. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Launching its Spanish online …
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A recent psychology study published by Nottingham Trent University (NTU) has called for a review into gambling legislation related to lower stakes and fast-speed gambling games. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The study, entitled ‘The Relationship Between Gambling Event Frequency, Motor Response Inhibition, Arousal, and Dissociative Experience’, was …
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Global sports betting content hub and innovation studio, IMG ARENA has confirmed that it has secured a six-season extension to its global live-streaming partnership with Liga Nacional de Basquete (LNB), Brazil’s highest tier of professional basketball. The new deal covers an increased number of NBB matches and the Copa Super 8. Launched in December 2008, the LNB brought together the …
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PokerStars has refreshed its marketing profile under the new ownership of FTSE100 Flutter Entertainment Plc by launching its new global advertising campaign – ‘I’M IN’. Promoting PokerStars full product range of online poker, casino and sportsbook, I’M IN, is the first advertising campaign launched by the operator under the creative guidance of new marketing agency Anomaly. Last summer, the Stars …
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After being launched this summer by The Jockey Club’s Simon Bazalgette and Paul Fisher, Global Venue Services (GVS) will support equine and other sports industry stakeholders in accessing financial capital by launching its ‘Global Venue Finance’ subsidiary. ‘GV Finance’ will work closely with Andrews Bowen, an equine and sports surfaces and equipment company, as well as a group of finance …
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Player trading and fantasy football platform Footstock has signed Chris Kamara as its new brand ambassador for the 2020/21 season. Kamara will support the brand with a range of marketing and PR activations, helping Footstock grow its brand awareness and UK customer base. Commenting on his new role, Kamara said: “Ever since gaining my lucky break being spotted playing for …
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B2B marketing platform provider BlueRibbon Software has strengthened its network of partnerships after inking a new deal with The Stars Group (TSG). The agreement with BlueRibbon will see the Canadian gaming and online gambling giant implement new jackpot-based promotions across its online casino assets throughout its multi-national jurisdictions. Commenting on the agreement, Amir Askarov, co-founder and CEO of BlueRibbon, said: …
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Free-to-play (FTP) sports-game studio SportCaller has broadened its global distributional scope after partnering with Scientific Games (SG). This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. As part of the agreement, SportCaller’s FTP product portfolio will be made available to a new network of operators via SG’s new ‘OpenMarket’ platform. Cillian Barry, …
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After the regulated Swedish online gambling market formally opened in January 2019, it’s fair to say that it hasn’t turned out as many had expected. Fuelled by concerns that the COVID-19 lockdown could lead to greater incidences of gambling-related harm, the Swedish regulator recently introduced additional player-protection measures to what many already considered to be a challenging market. For an …
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Figures coming out of both the UK and Germany have shown positive signs of recovery for the sports betting industry, while the return of top level football in both of these countries produced an immediate upturn in betting-based traffic across the world. That’s according to betting affiliate Leadstar Media, which oversees several products across a variety of global markets including …
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