Gaming industry sales body Betbazar has appointed Stanislav Mykhailov as its Sales Director, with the responsibility of leading the firm’s global sales campaign. Beginning with this week’s SBC Summit Barcelona, Mykhailov will operate as an ‘integral asset’ for the company’s B2B expansion, as it looks to strengthen its revenue streams across multiple supply verticals and build on the success of …
Read More »iGaming
Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino
Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games. Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …
Read More »UKGC records stable July activity but concerns appear on higher slots engagement
The UK Gambling Commission (UKGC) has recorded a ‘stable July’ as it continued to track the activity of the online gambling sector under COVID-19 circumstances. Publishing its latest online monitoring report gathered from operator data, the regulator revealed that July registered 11.3 million active players, matching June results. July’s active player numbers remain well below the Peak +12 million recorded …
Read More »Malta moves forward with Action Plan to repair its AML status
The government of Malta has published its action plan to drastically improve AML safeguards and financial compliance duties that have plagued the country’s status as a financial services hub. The action-plan has been required by the Financial Action Task Force (FATF) of the G7, which this summer placed Malta on its ‘grey-list’ of untrustworthy financial jurisdictions. An FATF evaluation of …
Read More »Checkd appoints Michael Scott to lead SEO strategy
Checkd Media has moved to strengthen its senior team, appointing Michael Scott in its newly created position of Head of Organic Media, with a focus on SEO development. The new hire will work to optimise traffic across the firm’s Footy Accumulators, The Winners Enclosure and Oddschanger websites, in addition to driving conversion. Prior to his new position, Scott was SEO …
Read More »Comtrade Gaming strikes first US platform deal with G3 Esports
Comtrade Gaming has made its first foray into the US market after striking a deal with G3 Esports to provide its iGaming platform, iCore, and backend technology. Once launched, G3’s new esports wagering product will leverage Comtrade’s enterprise-level services such as player account management, real-time bonusing, dynamic segmentation and real-time push messaging, as well as many more player engagement tools. …
Read More »Spillemyndigheden launches ROFUS rights campaign for Denmark
Spillemyndigheden, Denmark’s Gambling Authority, has launched a new national campaign promoting its ROFUS self-exclusion gambling service. Launched this September across social media and TV networks, the campaign reminds Danish consumers of their rights to ask licensed operators to ‘take-a-break’ and self-exclude from all gambling engagements. 2018 reforms to the Danish Gambling Act demanded that all licensed online gambling operators refer …
Read More »NOGA calls for stricter self-regulation in Dutch gambling advertising
Peter-Paul de Goeij, Managing Director of NOGA – The Netherlands Online Gambling Association – has criticised the recent draft online gambling advertising code as was suggested by incumbent land-based operators. Issuing a response to news coverage on Dutch public broadcaster NOS, De Goeij said the draft self-regulating code will not provide Dutch consumers with enough protection against an impending gambling …
Read More »Big-name speaker line-up to examine future of igaming at SBC Summit Barcelona
Next week’s SBC Summit Barcelona conference and exhibition is set to see an in-depth examination of the future direction of the online casino sector, delivered by a high-level speaker line-up that includes Fredrik Elmqvist (CEO, Yggdrasil Gaming), Christophe Dhaisne (Head Of Customer Experience, Kindred Group), Mery Blomqvist (Chief Marketing Officer, Ellmount Group), Philip Lam (Global Head of Gaming, Betsson), Katalin …
Read More »VIXIO publishes 5th Global Regulatory Awards shortlist
VIXIO GamblingCompliance has announced the shortlist for the 2021 Global Regulatory Awards (GRAs), with Entain, Flutter and Kambi all making the final three when it comes to being lauded with the prize of ‘Outstanding Contribution to Sports Betting Integrity’. It comes in what has been a pivotal year for the gambling sector when it comes to compliance, as consumer habits and …
Read More »