Football

The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …

Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club. The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.  Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with …

Sports integrity analyst Starlizard Integrity Services (SIS) has released its latest report on global football matches, identifying 167 games as suspicious throughout 2023.  The study looks closely at more than 65,000 matches, with the 167 number representing 0.26% of the total. This however is an increase of 16% compared to the 144 potential cases of manipulation from 2022 that SIS …

Despite enjoying much success alongside a range of clients across Europe, Abelson Odds is looking to spread its wings to a Brazilian region that is renowned the world over for an intense fanaticism for the beautiful game. That was the viewpoint stressed by COO Jeevan Jeyaratnam at the recent SBC Summit Rio to SBC News during a conversation that was …

Entain-owned sportsbook brand bwin is giving football fans the opportunity to play a match on the UEFA Europa League Final pitch the day after the match.  The ‘Fans Final’ competition comes to fruition thanks to bwin’s multi-year partnership with the UEFA Europa Conference League and the UEFA Europa League – with the final of the latter to be played out …

Bulgaria’s capital Sofia became the host of an important international panel on match-fixing prevention and sport integrity safeguarding, part of the IntegriSport 3.0 project.  The Bulgarian Ministry of Youth and Sports, in collaboration with the CSCF Foundation for Sport Integrity, welcomed representatives from the country’s government, law enforcement, as well as a number of sport federations and player unions to …

BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer.  Sam Behar, Director of UK, Ireland, and Sponsorships at …

Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season.  The expanded deal – which originally began in 2021 at the beginning of the club’s successful  campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …

MaxBet, the Balkan market subsidiary of Flutter Entertainment, has announced its ‘biggest sponsorship agreement ever’ – becoming the principal sponsor of FK Partizan Belgrade. As reported by the Serbian media, MaxBet has agreed to terms on a €5.5m deal to become the ‘general sponsor’ of FK Partizan Belgrade for the next three and a half years. The deal sees MaxBet …

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …