Football

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

EFL Chairman Rick Parry has cited new EFL research that claims there is no evidence of sponsorship leading to an increase in gambling or gambling harm. Speaking to the PA News Agency, Parry backed the rights of EFL clubs to benefit from lucrative deals with betting operators, following the league’s extension of its long-standing partnership with Sky Bet.  The Chairman …

12BET has been revealed as the official betting partner in Asia for Leeds United. The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material. Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United …

The Italian Football Federation (FIGC) has banned Newcastle United’s Sandro Tonali from playing football for 10 months over his involvement in illegal betting.   The news comes after the £55m midfielder admitted to placing bets on AC Milan while still at the club. His contribution to the case was commended by Italian FA Chief Gabriele Gravina.  Tonali was first banned for …

Northern Ireland-based betting company, Bet McLean, has extended its sponsorship of Linfield FC. The extended partnership will see the bookmaker’s brand on both the first team shirt sleeve as well as the team shorts. Bet McLean will also be promoted with a sign in each of the four stands at Windsor Park. David Graham, General Manager of Bet McLean, said: …

VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador. The former Dynamo Kyiv striker, who also played for Tottenham Hotspur, West Ham United and Fenerbahce, played 75 matches and scored 15 goals for the national team. It was in June this year that Rebrov took on his current position at his country’s …

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …

Renowned former football player turned manager and the founder of the charity organisation AAA Foundation, Shota Arveladze is confirmed to deliver the welcome keynote address at the upcoming SBC Summit Tbilisi. The exhibition and conference will be held at the Sheraton Grand Tbilisi Metechi Palace from October 23 to 24 and will delve into the opportunities and challenges of the …

StarCasinò Sport has signed a two-year sponsorship of ACR Messina, as the betting firm makes its debut in Serie C Lega Pro. The Betsson Group-owned brand aims to expand its footprint across multiple levels of Italian sports, as it is set to appear on the Biancoscudati team kit for the 2023/24 and 2024/25 football seasons.  Stefano Tino, Managing Director of …

A number have tried, but only a select few have succeeded. The convergence of sports betting and media has proven a tricky discipline, with LiveScore Group and Sky Bet two names consistently cited as examples of success. Representing their respective companies and offering an intersection of viewpoints on betting and media, several high-profile names in sports business attended the Unofficial …