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Becoming a first-mover in the US can have its advantages when it comes to gaining a competitive edge in securing market share. However, this may mean that companies adopt legacy technologies which ultimately cause headaches a few years down the road. In a conversation with SBC Leaders, FSB’s Bob Akeret, VP of Operations, and Mike Van Ermen, VP of Business …

Working closely with operators gives BtoBet the necessary ‘ears to the ground’ when it comes to player trends and demands, and ultimately enables the platform provider to develop its offering to the highest possible standard. That was a key message from Dima Reiderman, Chief Operations Officer at BtoBet. Speaking to SBC at the recent ICE London, Reiderman began the interview …

The global sports betting industry is entering a period of transition, moving towards a more sports entertainment-focused approach that will encompass a 360-degree view of fan engagement, according to Florian Diederichsen, Chief Technical Officer of OpenBet.  Speaking in an interview with SBC, Diederichsen outlined the ways in which entertainment is rapidly becoming the focal point of the user experience, with …

Niels Onkenhout, Chief Executive of Nederlandse Loterij – the Netherlands state lottery – has stated that the legislative journey of the KOA Regime is nowhere near complete.  Speaking to Kelly Kehn, host of the SBC Leaders podcast, Onkenhout avowed that Dutch online gambling faces a critical period as to how the market will be reshaped by upcoming judgements. Of significance, …

A GamblingTV exclusive this week saw SBC Managing Director Andrew McCarron interview Clarion Gaming counterpart Stuart Hunter (MD) on reawakening the ICE 2022 conference following its two-year hiatus under COVID-19 lockdown. Sticking to its mantra as global gaming’s ‘agenda-setter’, ICE 2022 was originally planned to be hosted at London’s Excel Centre in February. However, Omicron variant disruptions saw Clarion Gaming …

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

As the sports betting industry continues to grow and change, it can often be quite difficult to understand where each company ‘sits’ within the sector’s ecosystem. So in order to tackle this, Spotlight Sports Group recently launched its BetTech report.  Speaking at the recent SBC Summit North America, Spotlight Sports Group’s Head of B2B Marketing, Alan Davis, shed some further …

When establishing a US footprint, European companies must ensure that they localize their content for each individual state according to Erik Nyman, President of Americas at igaming software provider EveryMatrix. Speaking at the recent SBC Summit North America, Nyman expressed his belief that there will still be many surprises ahead for the US market as we begin to see more …

“What we have learned from the past is what we are using today to launch in Europe. We think it is always about putting the customer at the centre.” Mikael Lijtenstein is the CEO at AstroPay, whose business is best known for handling the local complexity for payment solutions in emerging markets, starting in Brazil back in 2009. However, as …

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …