Video

Sergey Portnov: McGregor and Tyson have helped Parimatch reach new demographics

Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …

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Raising the bar: Why FSB isn’t waving the white label flag to regulation

white label

FSB has implemented ‘state-of-the-art systems’ for customer protection to prevent future issues for its white label platform. Dave McDowell, FSB CEO, added that the recent crackdown on white label operators by the UK Gambling Commission (UKGC) shows that the regulator isn’t afraid to take “pretty severe measures” against companies who don’t raise their game when it comes to customer protection, …

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SBTech sets out ‘go’ live process for WLA member hat-trick

SBTech

SBTech said that the process of getting new operators live via its sports betting solutions is something that it “refuses to take lightly”. James Coxon, VP of Commercial at SBTech, added that it prioritises getting “fully under the hood of exactly what they want as a business”. He was speaking at last month’s Betting on Sports conference in response to …

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How BetCris has supported Ronnie O’Sullivan’s snooker success

Speaking at the recent Betting on Sports conference at Olympia London, Betcris Ambassador and snooker legend Ronnie O’Sullivan explained to SBC that working as a brand ambassador has helped him focus more on snooker. O’Sullivan, who took part in the specialist Sports Sponsorship seminar alongside BetCris CEO for the UK and Asia Hilly Erlich, was quizzed on what he thought …

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Digitain targets igaming’s own version of the Netflix experience

Netflix

An ongoing discussion surrounding the personalisation of sports data has led to many in the industry searching for what has been described as the ‘Netflix experience’. This ‘experience’ is so-called because of Netflix’s personalisation process. The online TV and movie streaming service applies an algorithm which recommends titles to the user based on their viewing history. Similar use of data …

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Wes Himes, RGA: How the industry can play a role in driving Safer Gambling

In recent years, there has been a conscious effort made by gambling operators to ensure that responsible gambling practices are promoted to punters. However, a topic that has arisen when considering responsible gambling is the issue of whether regulations can become overbearing. Speaking to Wes Himes, interim Chief Executive of the Remote Gambling Association, at iGB Live in Amsterdam he …

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Sue Yoxall: Keeping up to date with technology advancement

Appealing to a younger generation is often the biggest challenge for technology developers, especially given the pace of change to software and trends, explained Sue Yoxall, co-founder and executive director of mkodo. Yoxall, whose company provides apps and user experiences for mobile, online and retail environments in the betting, gaming and lottery sectors, spoke to SBC at the iGB Live! event …

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Morten Andersen: There is a lot to gain from the NFL’s expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

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Governor Phil Murphy: New Jersey could overtake Nevada in the next year

New Jersey Governor Phil Murphy has predicted that New Jersey will overtake Nevada as the new place to “plant a flag” when it comes to sports betting in the United States. Speaking at the recent Betting on Sports America event, Murphy explained that the forty years of regulatory and customer experience in New Jersey has been the bedrock for bringing …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

Scoreboards

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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