Thomas Smallwood, Marketing Manager at ESA Gaming, takes a look at why breaking with tradition can push the betting and gaming industry to truly innovate and ultimately create a more exciting player experience. Innovation, innovation, innovation. This word is a constant mantra in our industry, repeated by both operators, suppliers, and even the most avid players. Whether it’s a wild …
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Ondrej Silhavy, Senior Sales Manager at Bayes Esports, assesses the ways that sportsbooks can create added value for esports bettors – and how having a company filled with esports fans is enabling Bayes Esports to “shape the future” of the sector. With viewership numbers and prize pools in esports rapidly growing, bookmakers are revisiting their approach to esports betting. From …
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As one of the more mature betting markets, Europe still holds a wealth of opportunities for expansion – something that FSB has been capitalising on. Over the last few months, FSB has expanded its partnership portfolio across a host of markets as well as at home in the UK – all the while, it has also been making significant moves …
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The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos. Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …
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Sergei Efimenko, Chief Executive of Atlas-IAC, provides an in-depth breakdown of how automation has disrupted all active components of modern sports betting beyond simple price alignment. Efimenko warns sports betting operators to prepare for the next wave of AI led automated innovations, that will improve the customers experience but complicate industry tech stacks. SBC – Thanks for speaking to SBC, …
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The perils and predicaments faced by industry leadership navigating the complex post-pandemic disciplines of HR, recruitment and talent development were a focal point of the SBC Summit Barcelona. “It’s an interesting time that we are living in, and to an extent, I’d say that we are almost all guinea pigs in this new world,” said Cordelia Morgan Cooper, Founder of …
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Since the advent of in-play and live wagering, microbetting has emerged as a notable phenomenon – and according to OSAI’s Olly Paulovich, should not be dismissed by operators as ‘another one-day trend’. Following the launch of its QuickBets product for table tennis last month, OSAI’s Head of Marketing explained the microbetting phenomenon to SBC News, and how the firm is …
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In the second part of a joint interview on the use of official data, Bayes Esports’ Ondrej Silhavy and Pinnacle’s Rohini Sardana focus on creating added value for bettors, explaining why the esports industry must prioritise the creation of standards and neutral data marketplaces. SBC: Rohini, how is Pinnacle using official data from Bayes Esports to build trust with your …
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BETER CEO Gal Ehrlich recently took part in a highly topical panel discussion at the SBC Summit Barcelona 2022 which was focused on investing in the future of esports. In his speech, he highlighted some of the challenges ahead for this promising gaming vertical. His interesting input into the top-professionals’ dispute urged us to catch up with him to ask …
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Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …
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