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Esports
Time to read: 4 min
Bayes Esports: stakeholders must have a clear strategy to ensure esports success
April 16, 2024
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Case Studies
Time to read: 6 min
Market Make-up: Secondary Sports punch hard in CE battles of Poland & Czech Rep
April 15, 2024
Endrick at Palmeiras
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Featured News
Time to read: 4 min
Bwise Media: putting fans first is essential for Brazil Serie A success
April 15, 2024
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
BREAKING
Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
BREAKING
Features
Time to read: 6 min
Igor Kaufman, GR8 Tech: iFrame product value is a significant differentiator
April 11, 2024
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Comment
Time to read: 4 min
Martyn Hannah: Payment options count when acquiring players at scale
April 10, 2024
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Features
Time to read: 4 min
What's the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?
April 10, 2024
BREAKING
Comment
Time to read: 5 min
Age of Automation... Genius Sports on growing sportsbook revenues on real-time liabilities
April 9, 2024
BREAKING
Affiliate News
Time to read: 3 min
Juroszek family backs GiG to be the smartest player in igaming media
April 9, 2024
Andrew Rhodes, CEO of the UK Gambling Commission (UKGC)
02:13
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Featured News
Time to read: 5 min
UKGC prioritises data and evidence in new 2024-to-2027 strategy
April 8, 2024
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BREAKING
Europe
Time to read: 3 min
Sky Bet to ‘centre its purpose’ in new fan-focused brand repositioning
April 8, 2024
BREAKING
Europe
Time to read: 3 min
CE Spotlight: Poland market gains prevalence over Hungary and Slovenia reforms
April 8, 2024
BREAKING
Affiliate Leaders
Time to read: 8 min
Betting Hero CEO Cassie Brickman on Streamlining the Customer Experience
April 5, 2024
BREAKING
Case Studies
Time to read: 6 min
Allwyn: Lottery must evolve to find new purpose for Gen-Z consumers
April 5, 2024
BREAKING
Europe
Time to read: 6 min
Bulgaria votes against gambling act amendments
April 4, 2024
BREAKING
Europe
Time to read: 6 min
Dr Michael Auer: Neccton is here to integrate safe play into the player's experience…
April 3, 2024
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Comment
Time to read: 5 min
Soft2Bet’s Yoel Zuckerberg: perfecting the art of platform integration and migration
April 2, 2024
BREAKING
Europe
Time to read: 3 min
Sweden painted as leader in Nordics’ gambling transformation
April 2, 2024
BREAKING
Africa
Time to read: 5 min
Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant
March 28, 2024
BREAKING
Esports
Time to read: 8 min
BETER: pursuit of esports and sports leadership in 2024
March 27, 2024
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Esports
Time to read: 6 min
Bayes Esports: why the sector can’t survive without a data strategy
March 26, 2024
BREAKING
Europe
Time to read: 3 min
“No bet builder? You’re going to struggle” - the future of a game changing product
March 22, 2024
BREAKING
Featured News
Time to read: 3 min
SBC Digital Innovation: The AI revolution in sports betting
March 22, 2024
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Featured Articles
The Meta logo on a corporate building
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Featured News
Time to read: min
Meta and predictions - a savvy business move or a step too far?
June 24, 2026
Entain logo on stage at the SBC Awards North America
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Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
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Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026