Features

With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …

With the post-pandemic world fixated on the digital realm, what does this mean for the future of Land-Based sports betting and gaming? The ‘Land-Based’ conference track at the 26th edition of the renowned Canadian Gaming Summit – the country’s premier gaming and betting event- is set to discuss the future of land-based gaming in a digital world.  The ‘Land-Based’ conference …

At first glance, the proposals made in the Gambling Act review paid little attention to the lottery sector, focusing more heavily on betting and casinos. This is something which Lebby Eyres believes is due to the lottery space being ‘on the softer side of gambling’. Regardless, The Health Lottery CEO stressed that lotteries, like other betting and gaming stakeholders, must …

Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in.  With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …

Regulus Partners comments on the loss of gambling’s voice in Parliament following the All Party Parliamentary Betting and Gaming Group’s decision to close its ranks. UK gambling requires a new approach to engage with MPs on pending matters.   The paper tiger of gambling’s ‘powerful industry lobby’ emitted a plaintive meow this week, as the All Party Parliamentary Betting and Gaming …

Content marketing is fast becoming a vital component in the drive to make your brand stand out in the marketplace according to Richard Duncan, Head of Business Development and Strategic Partnerships, PA Betting Services. But crucially, there are some challenges to address if you want to strike the correct balance.  SportsHandle has reported the cost of acquiring customers has been …

UK betting stakeholders still stand at a regulatory crossroads following the Gambling White Paper, with more DCMS consultations due to take place. But can the industry still guide itself on the right path? In this second part of SBC’s discussion with William Woodhams on the White Paper’s recommendations, the Fitzdares CEO shared his views on why the industry needs to …

In an industry where regulations are changing constantly, it’s incredibly important that betting and gaming companies remain ahead of the game when it comes to compliance. This is where KYCAID comes in. After partnering with JKR Investment Group back in February, KYCAID is making significant headway in its plans to lead the RegTech revolution with new identity verification technologies. Mykola …

Better Collective is on track to achieve its vision of becoming the sector’s leading digital sports media group, CEO Jesper Søgaard informed investors following the group’s record-breaking Q1 earnings call.  Addressing shareholders and media, Søgaard and Group CFO Flemming Pedersen provided a market-by-market breakdown of Better Collective’s operations during the first three months of the year and beyond. “We continue …