Features

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Dotan Lazar: LSports is setting the pace for in-play betting

SBC News Dotan Lazar: LSports is setting the pace for in-play betting

Dotan Lazar, CEO and Co-Founder at LSports, writes for SBC Americas about how in-play markets can be a “natural evolution” for sports betting before explaining how LSports’ data feeds and coverage can help sports betting operators ‘get in on the action’. The NBA playoffs began this week and will continue until a champion is crowned in June. During this time, …

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PandaScore: Wagering eyes close in on Valorant changes

SBC News PandaScore: Wagering eyes close in on Valorant changes

2021 saw esports audiences engage with Riot Games surprise hit of Valorant – a 5-vs-5 team shooter game. PandaScore’s Head of Sales, Oliver Niner, anticipates that new game and format changes will entice wagering on Valorant to help deepen esports betting markets. Big in 2023: Newly structured Valorant Riot Games’ FPS game, Valorant, burst onto the esports and betting scene …

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TMT Analysis: Verifying identities is easier than you think – William Hill learnt the hard way

SBC News TMT Analysis: Verifying identities is easier than you think – William Hill learnt the hard way

Fergal Parkinson, Director of TMT Analysis, asks whether gambling companies should be doing more to verify players’ identities, drawing upon the recent example of William Hill. British gambling giant William Hill has recently been hit with a record-breaking £19.2m penalty by the UK Gambling Commission. It could have been even worse – the regulator reportedly considered suspending the organisation’s licence.  …

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Simon Lidzèn: We’re on the Fast Track to the future of CRM

Simon Lidzèn, Fast Track CEO and co-founder

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

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David Clifton: Licensing Expert – William Hill tells a story of a predictable outcome

SBC News David Clifton: Licensing Expert - William Hill tells a story of a predictable outcome

The record + £19m fine imposed on William Hill reveals why UK gambling Plcs have found it hard to accommodate new rules on Social Responsibility and Customer Interaction… A reality previously foretold by David Clifton.      The regulatory settlements pursuant to which William Hill are obliged to pay a record total of £19.2 million for social responsibility and anti-money …

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Varun Sudhakar, BetDEX: Betting ‘one of the few bright spots’ amid crypto uncertainty

Varun Sudhakar, BetDEX: Betting ‘one of the few bright spots’ amid crypto uncertainty

Compounded by the downfall of FTX, crypto volatility and prices last year will have left investors feeling pessimistic. Varun Sudhakar, Founder and CEO of crypto-betting exchange BetDEX, explained to SBC News that in spite of this, crypto-betting continued to buck this trend, particularly from a customer-relations standpoint. Appealing to the crypto confident customer In an interview ahead of the expansion …

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Winning Post: Brazil to copy the UK… but not in a good way

SBC News Winning Post: Brazil to copy the UK... but not in a good way

The industry sees progress on Brazil launching its long-awaited sports betting regime in 2022. Yet observing policy developments, Regulus Partners warns that lawmakers will regret adopting a  UK model to tax operators of a new marketplace. The Brazilian government has announced that it will ‘follow the UK model’ of online betting tax, applying a 15% GGR duty, explicitly to ensure …

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SBOTOP hopeful to ‘remain part of Leeds story’ after sponsorship phase out vote

SBOTOP hopeful to ‘remain part of Leeds story’ after sponsorship phase out vote

The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …

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Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

Bookies Corner: Grand National trading trends ahead of ‘the public’s race’

The Grand National – undeniably the biggest betting event of the year for UK and Irish bettors, captivating the interest of both seasoned and casual punters alike, and of course of major significance to the bookmakers. Following hot on the heels of the mixed-results Cheltenham Festival, which saw a combo of bookie-friendly results but also big customer wins, the 2023 …

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