Features

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …

The SBC Barcelona Summit (19-21 September) will showcase the most dynamic agenda and speaker line-up, examining all disciplines impacting the future of the global gambling sector. Led by SBC Director of Conferences and Relationships Jonathan Whelan, 2023’s Barcelona agenda will provide fresh perspective on the industry’s adjustment to new challenges in light of continued regulatory and macro headwinds… Of distinction, …

Iain Hutchison, Chief Revenue Officer of sportsbook software and igaming platform provider Digitain, shares some insights into the ways in which technology is being harnessed to best effect by the sports betting sector. Among the topics for discussion are its impact on content, regulation and the user experience. ____________________ SBC: Rarely does a day go by when the news does …

Florian Geheeb, SVP of sales at Sportradar, explores how operators can maximise engagement, customer acquisition, growth and revenue. Delivering the right messages to the right customer, on the right platform, and at the right time, are an essential part of the process. To attract eyeballs and get ahead in the competitive sports betting industry, operators are always seeking out the …

Greece has been in the spotlight over the last few years, with numerous igaming and sports betting companies eyeing up new opportunities within the market. In its latest report, titled Greek Betting Focus, BtoBet analyses the changing regulatory landscape and the factors contributing to the market’s “promising outlook”.  The report begins: “The Greek betting and gambling market has a rich …

Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

The government has pledged to reorganise the UK Gambling Commission (UKGC) to become a more capable and intelligence-led regulator overseeing UK Gambling’s statutory remit and future challenges. David Whyte Senior Associate at Harris Hagan, provides his legal eye on which new or enhanced regulatory powers will be granted to the Commission and its impact on licensees adjustment to UK gambling’s …