Features

Dan Taylor, CEO of Flutter International, will take centre stage as he delivers a captivating opening keynote titled ‘Co-Creating The Flutter Edge: Insights From Flutter’s International CEO,’ setting the tone for the leader’s conference track at this year’s SBC Summit Barcelona. With a remarkable career focused on building brands for Flutter Entertainment, Taylor will reflect on his journey, sharing his …

The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players. SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, …

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …

The SBC Barcelona Summit (19-21 September) will showcase the most dynamic agenda and speaker line-up, examining all disciplines impacting the future of the global gambling sector. Led by SBC Director of Conferences and Relationships Jonathan Whelan, 2023’s Barcelona agenda will provide fresh perspective on the industry’s adjustment to new challenges in light of continued regulatory and macro headwinds… Of distinction, …

Iain Hutchison, Chief Revenue Officer of sportsbook software and igaming platform provider Digitain, shares some insights into the ways in which technology is being harnessed to best effect by the sports betting sector. Among the topics for discussion are its impact on content, regulation and the user experience. ____________________ SBC: Rarely does a day go by when the news does …

Florian Geheeb, SVP of sales at Sportradar, explores how operators can maximise engagement, customer acquisition, growth and revenue. Delivering the right messages to the right customer, on the right platform, and at the right time, are an essential part of the process. To attract eyeballs and get ahead in the competitive sports betting industry, operators are always seeking out the …

Greece has been in the spotlight over the last few years, with numerous igaming and sports betting companies eyeing up new opportunities within the market. In its latest report, titled Greek Betting Focus, BtoBet analyses the changing regulatory landscape and the factors contributing to the market’s “promising outlook”.  The report begins: “The Greek betting and gambling market has a rich …