Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams. Drawing on his extensive experience at INTERPOL as well as various security positions, Nekrutov outlines how important it is to bake integrity into every part of your organisation. SBC: …
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SBC sits down with Jenny Riley from 2mee to learn more about how sportsbook operators can use the latest marketing technologies to drive acquisition around major events such as this week’s Royal Ascot… Online sportsbook operators will be looking to this week’s Royal Ascot to drive new customer acquisition at scale. As with all of the major racing – and …
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Last year, Stats Perform launched a new campaign to ‘light up your sportsbook’ with a huge focus on live streaming. Now, the company has identified three new areas that are ripe for innovation. In this second part of his interview with SBC News, Stats Perform Betting Product VP Nick Cockerill discusses the company’s plans to light up same-game multis, live …
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Operating a gambling company is no easy feat, especially when you’re relying on a third-party provider to adapt their products to suit your needs. For some gambling operators, a truly personalised approach is needed. This is where GR8 Tech’s new solutions, iGaming Upgrade and iGaming Launch, come into play. Launched at the end of May, these two solutions have been …
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Traditionally a state-operated area of pan-European gambling, the lottery sector has seen an influx of private companies taking over national lottery contracts and the good causes funding responsibilities that come with them. For Romana Girandon, newly elected President of the European Lotteries (EL) and CEO of Loterija Slovenije, sustainability and ethical standards should be the focal point for any business …
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The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …
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Italian gambling stands on the precipice of sweeping changes as the government advances with its plans of a “comprehensive reorganization of the sector.” A pivot in the regulatory landscape of Italian gambling is currently in progress, with all eyes focused on the ongoing amendment of the Delegation Law. Approved in April, by PM Giorgia Meloni sanctioned changes aim to reshape …
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In Sportradar’s latest blog, SVP Managed Trading Services Darren Small discusses how the firm’s next generation trading and risk-management tools can be used to optimise sportsbook operations in time for August’s big kick off. The Premier League season came to a close just over two weeks ago, but before the dust has had a chance to settle on Manchester City’s …
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UK Gambling faces a restless summer as the UKGC pledges to publish the first consultations of the White Paper on proposed gambling reforms. Harris Hagan examines how intended reforms will satisfy or disappoint the interests of diverse stakeholders interpreting the White Paper’s content that has become all things to everyone… ____________ As the dust settles (at least temporarily) following the …
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As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …
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