Features

Area for features content

Scott Longley – Heavy Duty – Debtors come to bury Caesars

SBC News Scott Longley - Heavy Duty - Debtors come to bury Caesars

As the European gambling industry consolidates creating sector giants. Scott Longley takes a look at the debt crisis that has engulfed Caesars Entertainment.   If anyone doubts that we are still living with the after effects of the 2008 financial crisis, they need look no further than the travails of one of the more high-profile corporate victims of the appropriately-termed …

Read More »

Alex Fletcher: eSports Insider – Winning with eSports Advertising

SBC News Alex Fletcher: eSports Insider - Winning with eSports Advertising

Buoyed by interconnected global regions, high profile tournaments with impressive prize pools and an explosion of livestreaming, through platforms such as Twitch, an entirely new entertainment experience has been born. Media research firm Newzoo is  expecting the esports  industry to generate more than $765 million by 2018 with the number of competitive-gaming enthusiasts reaching 165 million. In that light, advertisers will …

Read More »

Andy MacKenzie – Why the Premier League should ignore international week

SBC News Andy MacKenzie - Why the Premier League should ignore international week

Spreadex’s Andy MacKenzie bemoans the hiatus on top level league action during the international break and wants to see them carry on regardless. The international football friendly weekends prompt a collective sigh from footy fans as the Premier League and Championship fixtures take a back-seat for usually fairly drab national affairs. And it’s the same in the betting industry too …

Read More »

Slot management is not a game of chance

SBC News Slot management is not a game of chance

Jelena Kuzmanov, product owner at Danish affiliate Better Collective, attended the recent Slot Academy in Holland on behalf of SBC News – and she found it an enlightening experience. When you walk into a slot parlour, you might think that one looks like any other – it’s just some slots, placed all over the room, not much philosophy around it. …

Read More »

Warren Lush – TonyBet – Building a live dynamic for eSports wagering

SBC News Warren Lush - TonyBet - Building a live dynamic for eSports wagering

There are a number of bookmakers that have added eSports to their betting markets right now. The latest Superdata report states that the European market is worth $72m (£48m), whilst the global audience is 134 million and growing fast. The facts are there for all to see, and TonyBet are making sure they’re at the forefront of this burgeoning market. …

Read More »

Sportradar – Ulrich Harmuth – US Ambitions & US Realities…

SBC News Sportradar - Ulrich Harmuth - US Ambitions & US Realities...

Having announced an all-star ‘US Advisory Board’, with business and sports heavyweights such as Mark Cuban and Michael Jordan guiding its initiatives. SBC caught up with Ulrich Harmuth Managing Director of Sportradar AG to discuss the company’s ambitious market plans.  Harmuth details why Sportradar set-up its ‘US Advisory Board’,  the company’s entry into the market and the core differences between US sports practices/trends at both commercial …

Read More »

Bet365 leads the way with bettingexpert.com tipsters

SBC News Bet365 leads the way with bettingexpert.com tipsters

Bet365 was the standout bookmaker for bettingexpert.com’s community of tipsters during October. Of the 97,970 tips placed during the month, the Stoke-based bookmaker was selected as the preferred operator for a huge 19.1% of them, considerably higher than second placed Unibet which was selected 12.1% of the time. However Unibet was also far clear of third placed 188bet, which had …

Read More »

David Clifton – Licensing Expert – ADR requirements of the law & the LCCP

SBC News David Clifton – Licensing Expert - ADR requirements of the law & the LCCP

Gambling operators licensed by the Gambling Commission are required by LCCP social responsibility code provision 6.1.1 (which has the force of a licence condition) to: put in effect a written procedure for handling customer complaints and disputes and offer dispute resolution by an ADR provider. This is to ensure that customers with a dispute about the outcome of their gambling …

Read More »

Kristoffer Zvickell – FanDuel & DraftKings will fuel DFS awareness in Europe

SBC News Kristoffer Zvickell - FanDuel & DraftKings will fuel DFS awareness in Europe

With the world of fantasy sports an increasingly busy marketplace SBC’s Sam Cooke spoke to FanTeam CEO Kristoffer Zvickell about what it takes to stand out, and some of the differences between the US and European markets. SBC: As the fantasy sports market grows ever more crowded how are FanTeam intending to stand out to appeal to customers? Kristoffer: First …

Read More »