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BetonBrazil – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

BetonBrazil is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Stuart Tilly, the CEO of Argyll Entertainment, the company behind both BetonBrazil and Red Zone Sports. Tilly spoke to Team SBC about why they’re getting involved once more …

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SBC Bookies Corner – Facing Reality…Brexit & Betting Markets

SBC News SBC Bookies Corner - Facing Reality...Brexit & Betting Markets

Having triggered Article 50, The UK enters a new political landscape as it negotiates its withdrawal from the European Union. Setting a two-year target for EU exit, Brexit has been labelled the most important UK political mandate of modern times.   Fraught with risks and intriguing political contexts, SBC’s ‘Bookies Corner’ asks industry stakeholders how political betting markets will be …

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Betting on Football explores opportunities in the CIS and beyond

Betting on Football

Three of the leading Eastern European-focused gambling operators will be represented in a Betting on Football 2017 session exploring new opportunities in the CIS and beyond. Parimatch chief executive Sergey Portnov, BetOlimp chief operating officer Alexey Sinyushkin and Favbet chief executive Nikos Halikias will be joined on a market profile panel (3 May) at #bofcon2017 by a trio of experts …

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Kristian Nylén – Kambi sets corporate goal of ‘Winning by Outperforming’

SBC News Kristian Nylén - Kambi sets corporate goal of 'Winning by Outperforming'

Kambi Group Plc Chief Executive Kristian Nylén has stated that 2016 was the perfect period for his firm to test its services against its market competitors, detailing the high wagering activity recorded during the UEFA Euro 2016 football championships (June – July) and Rio Olympics (August). Publishing a forward-looking statement on Kambi’s ‘2016 Annual Report’, Nylen details that corporate governance …

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Oulala – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

SBC caught up with Valery Bollier of Oulala, a daily fantasy sports company sponsoring Betting on Football 2017 (3-5 May). We had a chat about why football matters to their business, why they’ve moved to sponsor Betting on Football this year and which parts of the Stamford Bridge conference agenda he is most looking forward to. SBC: Why is football important to your organisation? Valery: …

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Global Reviews – The 7 most important drivers for online sports betting customers

SBC News Global Reviews - The 7 most important drivers for online sports betting customers

  What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final …

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Sandra Barton – EveryMatrix: Bringing MoneyMatrix to market…

SBC News Sandra Barton - EveryMatrix: Bringing MoneyMatrix to market...

This March industry software and platform developer EveryMatrix, announced the launch of its new industry payment service MoneyMatrix, a payment and risk management system designed and developed for industry stakeholder needs. SBC speaks to MoneyMatrix’s main project lead Sandra Barton (CEO MoneyMatrix) on the development and launch of EveryMatrix’s new service and its ambitions in 2017… _________________ SBC: Hi Sandra, …

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Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

SBC News Robin Reed - GIG - Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry …

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Getting shirty in the Bundesliga – A tale of bookmakers and sponsorship

Copyright: gemenacom / 123RF Stock Photo

Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market.  One of the sessions at Betting on Football is focusing on the development of the German industry …

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