Features

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Paul Lowery, Head of Sports Trading at Sky Betting and Gaming, is the latest to share his own personal World Cup highlights …

As the betting industry transitions further towards automated trading functions, how will this dynamic impact the make-up of sector enterprises and their decision making…   ____________________ “We come not to bury trading, but to enhance it,” says Einar Knobel, chief executive and founder at odds-feed provider TXODDS. He is talking how the automation of sports-betting trading rooms has advanced to …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …

Virtually all national newspaper reports on last month’s UK Government review of gaming machines and social responsibility measures focused on the headline-grabbing decision to reduce the maximum stake on B2 gaming machines (FOBTs) from £100 to £2. Industry media was not slow to pick up an accompanying announcement on the DCMS website that said: “In order to cover any negative impact on the public …

As the late Madam Cyn might have attested, some MPs seem to gain odd pleasure from the sensation of pain. Indeed, the lexicon of British politics is littered with masochistic references – where else might it be acceptable to be ‘whipped’ on a regular basis, for Parliament to be ‘hung’ or to risk an encounter with the ‘Black Rod’? So …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today Anthony Gray, Head of Football at Redzonesports.bet, tells us about priding his own abilities on Walter Zenga and a duo of …

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Read on to hear Sportdec CEO Bruce Bale discuss a nearly moment for England, a duo of 1994 kit highlights and what …