Features

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Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown

SBC News Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown

US 2020 enters its final 100 days of campaigning, as current polls indicate a comfortable Joe Biden / Democratic Party victory as President Trump flounders on his handling of critical issues in the most unprecedented of election years.  Against the ropes, can Trump deliver another seismic political upset, or has America finally turned the lights off on ‘President 45’… SBC …

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How Yield Sec is removing black market influences

SBC News How Yield Sec is removing black market influences

Yield Sec has brought to market the industry’s first ‘regulatory support solution’ to help governments and regulators safeguard licensed market conditions against the growing threat of black-market actors. Delivering a critical resource, SBC spoke to supervisory board of Jack Symons, Bill Pascrell, III and Steen Madsen on Yield Sec’s development and ambitions, in which its data and monitoring solution seeks …

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Paddy Power: Maintaining brand identity with daring marketing campaigns

SBC News Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Sapar Karyagdyyev: Avoiding the pitfalls of a white-label solution

SBC News Sapar Karyagdyyev: Avoiding the pitfalls of a white-label solution

Sapar Karyagdyyev, CEO of Gamingtec, looks at the key challenges when adopting a white-label solution, and why companies must exercise caution when entering the igaming market. Using a white label offering is one of the most popular solutions for entrants interested in beginning their casino or sportsbook operations. Browsing the internet, one can find lots of tips and suggestions explaining …

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Ray Wilson, AMLGS: Industry deserves praise for its reaction to a new normal

SBC News Ray Wilson, AMLGS: Industry deserves praise for its reaction to a new normal

During the global lockdown, online gambling incumbents were served with a raft of instant compliance enforcements applied across the board. Ray Wilson, director of UK-based gambling compliance consultancy AMLGS, has taken the positives from the gambling sector’s response to the COVID-19 challenge. ______________________ Impressive and encouraging – two words that we do not hear often when referring to gambling operators …

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Jason Shiers, UKAT – Progress on problem gambling requires a deeper consciousness

SBC News Jason Shiers, UKAT - Progress on problem gambling requires a deeper consciousness

Certified psychotherapist on addiction and mental health, Jason Shiers states that a change in the levels of consciousness is required to effectively tackle problem gambling as debate, discussion and research have been staggered by easy narratives.   ______________________ It is clear from the latest report from the House of Lords that a lot of time and effort has been spent considering …

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Alessandro Sposito, ESA Gaming: Lightweight games for a heavy impact in Africa

ESA Gaming

Africa’s sports betting sector has been booming over the last few years, with countries like Nigeria, Kenya and South Africa leading the way in the region.  While still heavily dependent on an ecosystem of retail shops and agents, online betting and gaming is seeing significant growth in many parts of the continent, driven in large part by improved internet accessibility …

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Simon Noy, Kambi: Revolutionising the bet builder

Bet Builder

There can be no doubt that the goal of putting the consumer in control drives much of the modern landscape in multimedia entertainment. Providing a service which allows for a genuinely on-demand experience has become a priority in any number of industries competing for customer leisure spend, with the likes of film, sports broadcasting and music all noticeably influenced by …

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Pronet: Understanding the ‘new normal’ for the Premier League

Premier League - Leicester City's Jamie Vardy shoots at goal during the Premier League match at the Vitality Stadium, Bournemouth.

With the Premier League well and truly back, albeit with a noticeably different look and feel, SBC News spoke to Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, about what it has learned since the return of the world’s most popular football competition. With a significant mid-season break, a host of safety stipulations in place and empty stadia, it was …

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