US 2020 enters its final 100 days of campaigning, as current polls indicate a comfortable Joe Biden / Democratic Party victory as President Trump flounders on his handling of critical issues in the most unprecedented of election years. Against the ropes, can Trump deliver another seismic political upset, or has America finally turned the lights off on ‘President 45’… SBC …
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How Yield Sec is removing black market influences
Yield Sec has brought to market the industry’s first ‘regulatory support solution’ to help governments and regulators safeguard licensed market conditions against the growing threat of black-market actors. Delivering a critical resource, SBC spoke to supervisory board of Jack Symons, Bill Pascrell, III and Steen Madsen on Yield Sec’s development and ambitions, in which its data and monitoring solution seeks …
Read More »Paddy Power: Maintaining brand identity with daring marketing campaigns
Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …
Read More »Sapar Karyagdyyev: Avoiding the pitfalls of a white-label solution
Sapar Karyagdyyev, CEO of Gamingtec, looks at the key challenges when adopting a white-label solution, and why companies must exercise caution when entering the igaming market. Using a white label offering is one of the most popular solutions for entrants interested in beginning their casino or sportsbook operations. Browsing the internet, one can find lots of tips and suggestions explaining …
Read More »Ray Wilson, AMLGS: Industry deserves praise for its reaction to a new normal
During the global lockdown, online gambling incumbents were served with a raft of instant compliance enforcements applied across the board. Ray Wilson, director of UK-based gambling compliance consultancy AMLGS, has taken the positives from the gambling sector’s response to the COVID-19 challenge. ______________________ Impressive and encouraging – two words that we do not hear often when referring to gambling operators …
Read More »Jason Shiers, UKAT – Progress on problem gambling requires a deeper consciousness
Certified psychotherapist on addiction and mental health, Jason Shiers states that a change in the levels of consciousness is required to effectively tackle problem gambling as debate, discussion and research have been staggered by easy narratives. ______________________ It is clear from the latest report from the House of Lords that a lot of time and effort has been spent considering …
Read More »Alessandro Sposito, ESA Gaming: Lightweight games for a heavy impact in Africa
Africa’s sports betting sector has been booming over the last few years, with countries like Nigeria, Kenya and South Africa leading the way in the region. While still heavily dependent on an ecosystem of retail shops and agents, online betting and gaming is seeing significant growth in many parts of the continent, driven in large part by improved internet accessibility …
Read More »Simon Noy, Kambi: Revolutionising the bet builder
There can be no doubt that the goal of putting the consumer in control drives much of the modern landscape in multimedia entertainment. Providing a service which allows for a genuinely on-demand experience has become a priority in any number of industries competing for customer leisure spend, with the likes of film, sports broadcasting and music all noticeably influenced by …
Read More »Winning Post: UK racing must put its best foot forward …
Regulus Partners begins the week by looking at the highly anticipated reopening of UK casinos and the law of numbers behind the rise in betting on esports. Betting on esports: the law of small numbers Tucked away in the detail of the GB Gambling Commission’s latest (May) data on customer behaviour and revenue patterns during lockdown is a breakdown of …
Read More »Pronet: Understanding the ‘new normal’ for the Premier League
With the Premier League well and truly back, albeit with a noticeably different look and feel, SBC News spoke to Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, about what it has learned since the return of the world’s most popular football competition. With a significant mid-season break, a host of safety stipulations in place and empty stadia, it was …
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