During the global health pandemic, esports betting has risen in popularity, with titles such as FIFA and NBA2k garnering incredible growth of up to 40 times its usual volume, according to Everymatrix’s State of Esports Betting Report in May. However, as live sporting events begin to resume, questions over the long term sustainability of esports betting have arisen, with sportsbooks …
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Affiliate concerns: Maintaining trust in the modern market
Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation. Ellen Learmonth, who manages the affiliate program for …
Read More »SBC Roundtable: A new ‘Pace’ for live cricket trading
As Test cricket returns to our screens for England vs West Indies, we gathered three of the sharpest minds in trading around the SBC roundtable to assess the future of cricket betting. We spoke to John Wright, Head of Cricket at Integral Sports Management, Spreadex senior cricket trader Jamie Nuttall and William Stephenson, Head of Data & Trading Feeds at …
Read More »Mikael Lijtenstein, AstroPay: Thinking like the customer to accelerate cashless shift
Cashless payments are here to stay, said AstroPay CEO Mikael Lijtenstein (pictured below), who believes the shift towards it has been accelerated by the COVID-19 pandemic. Speaking on the ‘’Cashless future? Solving LatAm’s payments problem’ panel at the SBC Digital Summit Latinoamérica, Lijtenstein led the debate on a lack of payment options in emerging markets such as Latin America (LatAm) …
Read More »The three C’s of digital customer experience within gaming
Neel Davda, Head of Gaming Accounts at Bold360, highlights the five key components of customer experience and why his company’s AI-based conversion platform is focused on the three C’s to deliver a friction-free service for its clients. As the world is forced to become more digitised, how can gaming specifically evolve to offer a better customer experience? One that is …
Read More »Winning Post: A tale of three reports for UK betting
Industry strategic consultancy Regulus Partners gives an overview of last week’s Lords Select Committee report, and how casinos may have found a silver lining amid parliamentary rows over research, prevention and treatment of harmful gambling. UK: Regulation – peer review reveals path to redemption? This week was a tale of three reports for Britain’s gambling industry as in turn the …
Read More »Kim Mouridsen: Combatting problem gambling with automated player profiling
Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …
Read More »Sapar Karyagdyyev, Gamingtec: Esports a new king or fly-by-night
When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …
Read More »Adapting and evolving in the industry during COVID-19
Speaking on the second day of CasinoBeats Malta Digital, Paris Smith, CEO of Pinnacle, claimed that ‘every crisis is an opportunity’ as she explains how her company evolved at the start of the COVID-19 crisis. As part of the Leaders’ Panel, Smith went on to praise her ‘loyal’ and ‘dedicated’ staff and how there have been lessons learned from the …
Read More »Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential
Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE. Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …
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