Features

Rob Painter – SkyBet – On Sponsorship

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …

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Daniel Schwartzkopff – BetVIP.com – The Bitcoin Game

Exploring new products and business innovation within the sports betting industry, SBC interviews Daniel Schwartzkopff –  founder of BetVIP.com, which claims to be the sector’s first licensed Bitcoin-only sportsbook. The digital currency operator takes wagers and pays out winnings exclusively in Bitcoin, offering odds on thousands of pre-match and in-play markets. It holds a gaming license in Curacao and only accepts …

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Lee Richardson- EIG Berlin Report Part 2 – World Cup 2014 – Further Match & Betting Insights

In the final part of this EIG Berlin special report Lee Richardson Chief Executive of Gaming Economics presents further insight on game and betting market impacts that effected industry performance during Brazil 2014. Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international e-gaming and betting industry. To view part one …

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SBC Feature – Sam Cooke – Top 40 Football Blogs

In 2011 the Guardian published a definitive (though writer, James Dart, argued otherwise) list of the 100 football blogs to follow. The world of football blogging is highly competitive with often little to no financial reward. To stand out, and moreover, to maintain a consistent and steady flow of traffic to a blog is no mean feat. As such it …

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Tom Galanis – GameOn – Customer Acquisition 2015

Team SBC catches up with igaming industry player acquisition and marketing veteran Tom Galanis, Director of igaming marketing specialists GameOn Marketing, to discuss future impacts and potential blocks with regards to igaming’s marketing value chain. Tom gives insight into how operators will be forced to rethink operations and marketing strategy as new regulations and constraints come into play. Tom Galanis …

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Lee Richardson- EIG Berlin Report – World Cup 2014 Initial results, trends & observations.

Lee Richardson Chief Executive of Gaming Economics opens a series of content, interviews and industry commentary building up to the EIG Berlin Expo (21-23 October). In this two part  betting white paper, Richardson presents detail Gaming Economics betting analyses and observations regarding the 2014 World Cup in Brazil. A sports betting industry veteran Lee Richardson has held various senior management …

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Swedish football the key for Europe’s top tipster

Swedish punter ‘Zami‘ has just won €10,000 and the title of bettingexpert Tipster of the Year after outperforming  more than 1,500 other tipsters who give their tips for free on bettingexpert.com. How does it feel to win the very first bettingexpert Tipster Of The Year award? It feels great to be the winner of the bettingexpert Tipster of the Year …

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Nicky Senyard – Income Access – Bringing Full Service for Access Digital Marketing

Having recently launched new specialist igaming marketing agency Access Digital Marketing, Team SBC caught up with Income Access CEO Nicky Senyard, to discuss new marketing values and practices entering the sector and upcoming plans for Income Access new agency. An igaming industry veteran, Nicky Senyard has consulted the biggest names in igaming with regards to player acquisition, marketing strategy and …

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Vincent van ‘t Riet – Mbolo.nl- Dutch gambling reform throws up winners & losers

The die is finally cast. The Dutch Council of Ministers (cabinet) has given state secretary Fred Teeven the go ahead for his gambling reform. Last Friday, Teeven finally got the approval he sought after on three main issues: online gambling, lottery reforms and privatisation of the state owned Holland Casino. But Teeven is not home and dry yet. Or to …

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Titan Bet’s Russ Yershon: Time for post-World Cup retention strategies

Russ Yershon, UK sports manager for Titan Bet, believes that we have entered the most important time for bookmakers – the ‘retention window’ for the new customers attracted by the World Cup. “Brazil 2014 is over and with it the reason customers were flocking to your website. So what now? It’s just not good enough to say: “Thank you, and …

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