Features

Igaming Strategy & Search Think Tank – Mark Davies on Marketing Context!

Mark Davies, Managing Director of Camberton Communication opens the Igaming Strategy & Search Think Tank .  The speaker sets the content in which igaming marketeers will have to operate in the coming years, focusing on the recent political debate concerning problem gambling in the UK, political and press pressure for legislation of the igaming sector. Mark Davies tells his audience …

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SBC Live Blog – iGaming and Strategy Think Tank

SBC will be reporting today from the Linkdex and 90 Digital ‘iGaming and Strategy Think Tank’. The event created by 90 Digital Managing Director, Nick Garner looks to bring better insight and knowledge into current igaming SEO strategies, content marketing, branding and media communications. Team SBC will be sharing notes on the key topics discussed at the Think Tank, so …

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ICE 2014 Interview – Maxymiser’s Tim Axon on Real Time Player Identification

Ahead of ICE 2014 – SBC catches Tim Axon Principal Consultant igaming Maxymiser  to discuss player identification and key measurements for igaming operators. Tim Axon has 13+ years’ experience in the customer and ROI led marketing, he is passionate about helping brands build profitable relationships that last. Tim has worked as Principle Consultant for Gaming at Maxymiser since May 2012, …

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ICE 2014: Cherry Group’s Ismael Diagne on Optimized CRM Strategies

With ICE 2014 Expo less than one week away, SBC catches with Cherry Group’s Head of CRM Ismael Diagne to discuss CRM strategies and big data issues affecting the igaming sector. Ismael Diagne will be speaking at Ice 2014 on CRM strategies and will be sitting on the guest panel with regards to Big Data affects in igaming.   SBC: …

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Income Access Traffic Optimisation (TO) Gaming Ad-Server

Allan Petrilli, Senior Affiliate Manager, Income Access, gives an exclusive insight into the benefits that its new sophisticated software will offer the gaming industry, particularly with this summer’s football World Cup Recent research suggests that 90% of the data in the world today has been created in the last two years. Our increasingly 24/7, tech-dependent lives generate and consume more …

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Racing in casinos a virtual treat

Kiron Interactive Co-founder and co-CEO Steven Spartinos believes they have found the answer for casino operators and customers looking for fresh ideas! Barring developments in the look and feel of slot games, many casinos offer the same products today as they did 20 years ago. Roulette tables remain identical, blackjack cards are still dealt the same way, and craps dice …

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Analytics on OtherLevels

Mobile Gaming is at the forefront of this year’s ICE Exhibition, Team SBC decided to catch up with OtherLevels CEO Brendan O’Kane to discusses changes on mobile strategy and analytics Brendan has over 20 years’ experience in the mobile ecosystem. He managed global operators such as Cellnet/O2, and Cable and Wireless for Oracle Corporation, before growing Oracle’s Asia/Pacific services offering to …

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ICE 2014 – MetroPlay’s Jamie Walters on Creating Compelling Mobile Content

Continuing our series of interviews for the upcoming ICE 2014 conference, team SBC discuses with MetroPlay’s Managing Director Jamie Walters, mobile gaming strategies, marketing for mobile gaming and mobile content management. MetroPlay re-launched in 2013 its Metro Casino brand into the UK igaming market, with a dedicated focus on mobile take-up. MD Jamie Walters will be sitting on the panel …

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ICE 2014 – Nick Garner on iGaming SEO & Content Strategy

SBC catches up with Nick Garner ahead of a busy month for the igaming industry. Nick Garner CEO of Search and online Reputation agency 90 Digital discusses the latest trends in SEO, PR and online reputation management for igaming. Nick is a veteran of SEO for the igaming industry, having headed up international projects for Unibet and Betfair. SBC discuses …

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Graham Wood – ‘Betting Shops An Easy Target’

There is truth in the reports about how the poor and disadvantaged are being targeted by gambling companies making profits from those who can least afford it. Like vice sectors such as alcohol and tobacco, gambling cannot hide from this reality. However, whilst the media increasingly take aim at bookmakers and online gaming operators, little criticism seems to be directed …

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