Building on a strong footprint in Brazil remains a key priority for global marketing agency bwise Media, but it also has eyes firmly set on emerging and ‘freshly’ regulated gambling markets across the world. bwise Media delivers igaming advertisers with highly targeted inventory on the most relevant sports platforms and social channels, but also owns a collection of its own …
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Trade like a tier 1: Why sportsbooks are switching to LSports’ STM
Bookmakers switching to LSports‘ STM will never have to calculate their odds or margins, and never experience their most painful problem – downtime. We spoke to Yoav Ziv, VP Sales and Business Development at LSports and LVision.io, to find out more about how the automated trading tool has eliminated ‘tedious’ actions associated with sportsbook management, giving bookmakers the most control …
Read More »Ed Blonk: Sportradar IPO proves status as most innovative sports business
Cited as 2021’s most audacious public listing, yesterday Sportradar grabbed global business headlines as company Founder and CEO Carsten Koerl rang the opening bell of the Nasdaq Exchange with Michael Jordan. Speaking to SBC from 6 Times Square, Sportradar’s Chief Commercial Officer, Ed Blonk, discussed the company’s ambitions as a Nasdaq enterprise and how generated funds will be spent to …
Read More »Maarja Pärt: Coingaming rebrand introduces the Yolo mindset
Yolo Group CEO Maarja Pärt discusses why Coingaming has rebranded to Yolo Group, how the company structure fits the group’s strategic vision, and what it means to be a ‘Yoloer’. You’ve probably already seen the news this week that Coingaming is now the Yolo Group, following a rebrand designed to better reflect our business and vision. The time was right …
Read More »Anton Kaszubowski: The US is becoming a big name game
The US market has become the golden goose of the global sports betting industry, presenting itself as the ‘land of opportunity’ for those looking to expand their international footprint. Strategy expert Anton Kaszubowski – Founder and Managing Director at SBC Advisory Partners – takes a look at why the US market has become a ‘big name game’ and why mergers …
Read More »How have the top bookmakers handled the pandemic?
There have been clear trends prevalent in the UK’s gambling industry over the course of the last few years, including the way in which online gambling continues to grow at the expense of offline betting and wagering, writes Mischa Port from Greypoint Gaming Group. In many ways, such trends were accelerated during the coronavirus pandemic through 2020, as global sporting …
Read More »Jada Gaming: Using AI to alleviate “systematic struggles” in the iGaming industry
Jada Gaming’s CTO Josh Tromans-Jones (pictured) sat down with SBC News to explain why Jada is “a one-stop shop for AI in the gaming industry” before giving us a sneak peak into the company’s plans for SBC Summit Barcelona. SBC: First of all, can you tell us a little bit about Jada Gaming? JTJ: Jada Gaming was created to provide …
Read More »W2: The Gambling Act review is an opportunity to enact real change
As the review of the 2005 Gambling Act makes its way through the various stages of parliamentary proceedings, there is one thing on everyone’s mind: will the Department for Digital, Culture, Media & Sport (DCMS) enforce the changes that the gambling industry really needs? Or will the industry’s current stigma bring about unwanted reform? With the findings of the review …
Read More »Tristram Bates, mkodo: The Future of OS
With the release of Android 12 and iOS 15 imminent, the usual raft of improvements, enhancements and new features will offer yet more scope for users and developers alike, writes mkodo Engineering Manager and iOS Lead Tristram Bates. As each year and each new operating system passes, there continue to be a host of innovative features that offer further flexibility …
Read More »Rob Pryce: Xtremepush: A betting operator’s player engagement blueprint
Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place. Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …
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