Interviews

Having been in full operations for just under a year, sports betting mega jackpots start-up Colossus Bets has become one of the leading start-ups in igaming. 2014  has seen Colossus Bets integrate its pool betting services with sports betting operators Betfair, BETDAQ and Boylesports, as this fast moving new comer to igaming has processed more than £5 million in pool wagers. …

The EIG Berlin Expo begins tomorrow. SBC and EIG teams had time to interview Ramsey Masri CEO of Mobile Automation platform OtherLevels on mobile engagement and retention concerns effecting digital operators. A technology expert, Ramsey Masri discusses how mobile intelligence/data is effecting decision making within organisations. Masri further sheds insight on knowledge gaps  seen within mobile led operations and the …

Stefano Saccani, Business Development and Affiliate Manager at Bet Advisor, explains the firm’s dynamics and its ambitions for the future under a new owner. SBC: Bet Advisor has recently come into new ownership – how is that switch going to inform the development of product and services? Stefano: Bet Advisor has been one of the best tipster platforms in the …

Team SBC catches up with Industry marketing veteran Toby Oddy CEO & Founder of acquisition and ROI focused marketing agency Digital Fuel, to discuss changing dynamics and values in customer acquisition strategies. Having consulted numerous top tier igaming and sports betting operators on player acquisition projects and ROI practices. Toby outlines how the relationship between agency and operator should change/evolve with …

With numerous  Western European igaming markets reporting revenue declines in 2014, SBC caught up with Favbet Chief Operating Officer Sergei Efimenko to discuss Eastern European sports betting growth and how to create a betting audience in Eastern European markets. Sergei Efimenko discusses market intricacies, social and economic impacts that effect the regions gambling markets. Giving SBC readers real insight into …

With the sector seeing much uniformity in its product and gaming output, new game development and content partnership have now become  critical issues. Team SBC & EIG Berlin caught up with Andy Harris Commercial Director of Realistic Games to discuss new game development in igaming, in-game impacts and player gaming trends. Andy Harris has consulted various operators and business services …

A novel Premiership based football betting game titled Predict The Six  is in its debut season, and things have started well. The football jackpot game is a simple one; a player selects six players they believe will score in a Premiership weekend. It costs just £1 to play and the jackpot is broadcast on the main page, it’s a weekly …

SBC starts this week interviewing Harry Parkes, Product Director for WHY Analytics from VisualDNA, on Big Data impacts within igaming’s value chain and how Predictive Analytics can help operators make smarter more informed decisions throughout their operations. An experienced, retention, digital data and analytics veteran, Harry Parkes has consulted various sectors on optimizing operational digital data in order to create in-depth …

Ladbrokes’ Public Relations Officer Alex Donohue discusses and charts the continued rise of novelty and political betting ahead of this month’s Scottish Independence Referendum. SBC: How would you describe the phenomenon of novelty betting, the pros and cons? Alex: It’s a phenomenon that has been around for longer than many people are aware of – the first political bet was struck on the general election of 1966. I’d say the general …

As future legislative changes and new taxation schemes enter the online gaming sector, SBC caught up with Nick Hill Sales & Marketing Director of EveryMatrix, to discuss impacts on igamings operational value chain and its affect on the relationships between B2B and B2C services providers. Nick Hill has been involved in Internet Gaming for the past 13 years in various …