Interviews

SBC catches up with EIG Start-up Launchpad judge Fintan Costello to discuss the development and progress of industry innovation a key subject matter and debate at EIG Berlin (October 20-22). Former Head of eGaming at Google, Costello who has recently set-up igaming marketing acquisition and marketing technology firm Revenue Engineers. Costello tells EIG delegates and SBC readers that innovation should be at the forefront …

2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

Five months after its float on the Nordic NASDAQ, Team SBC catches up Spiffx CEO Tobias Fagerlund as the ambitious  risk/arbitrage betting platform looks for European expansion and to bring new trading mechanisms to the sports betting market. Fagerlund details to SBC readers, how Spiffx’s unique platform has been developed for the professional market, as the company seeks to become a …

SBC begins the week by speaking to Metric Gaming CEO Peter Bertilsson on the innovation of football betting markets. A year after its full launch, Metric Gaming has looked to boost in-play betting engagements by offering ‘Super Live’ markets for partner operators. Peter Bertilsson: An advocate for industry innovation, Bertilsson has held numerous executive and governance roles at leading gambling …

Owner of BettingGods.com and horseracing tipster Darren Moore believes that horseracing can do more to appeal to a wider customer base. SBC: What do you believe horseracing needs to do to appeal to a wider audience? Darren Moore: The large number of people who work during the week and rarely get the chance to go or watch racing should be …

Having created this season’s fantasy football game for The Mirror, as well as the recently announced partnership with Goal.com, it’s a busy time over at Fantasy iTeam (FiT) HQ. Commercial Director, Phil Shaw, took some time out of their hectic schedule to discuss all things fantasy football with SBC. ________________________ SBC: The Mirror’s iTeam Premier League Fantasy Football game is …

Gavin Moore, regional manager at Better Collective – the operator of super affiliate bettingexpert.com, looks at how bookmakers are attracting punters ahead of the new football season. SBC: With the football season back in swing, how have bookmakers been gearing up? GM: It is clear to see that the bookmakers have been starved of a major football competition this summer, …

Ahead of the start of a new Premier League season on 8 August, SBC speaks to Adam Stickland Marketing Manager of TXODDS, API and XML sports feed and data specialists.  Stickland gives detailed insight into data and feed set ups of sports betting operators, and how they could be optimised to improve engagement and operations as bookmakers focus on Multi-Channel …

As the two industries’ of gaming and betting merge ever closer, one company based in the Czech Republic are taking advantage of this situation by focussing their efforts on a particularly niche area of these aligning markets. Gamblified recently released Dead Trigger 2: eSports Tournament in alliance with Cashplay. This is a gamblified version of the popular Zombie shooter game, …