Interviews

Two weeks ago, GambleAware published its new five-year strategy, expressing an aim to treble the number of people who receive treatment each year for gambling related harm. The charity, formerly known as the Responsible Gambling Trust, has reinforced its commitment to helping those suffering with the problem, of which there are believed to be around 250,000 in the UK, by …

As the industry affiliate market reaches peak saturation, leading player acquisition firm Better Collective has launched new sports betting portal SmartBets.com. SBC speaks to with Better Collective Chief Product Officer Thomas Høgenhaven, on how the SmartBets portal will challenge the market by placing big data and user engagement at the heart of its operations. _____________________ SBC: This year Better Collective …

Following yesterday’s announcement by Betradar that it had launched a full in-play betting offering for esports markets in partnership with Dojo Madness. SBC caught up with James Watson, Head of eSports at Sportradar AG, to discuss the project intricacies and difficulties of  bringing live betting elements to eSports markets. _________________ SBC: Hi James, thanks for the interview and congratulations on …

Sam Guigui is the COO at Draft Fantasy, a Premier League daily fantasy operator which was set up with partner Elie Steinbock, Founder and CEO, who spied a gap in the fantasy market. We caught up with the pair of them to discuss regulation, why they think there’s space to compete and that the scene will keep evolving, Honolulu and marketing …

Just three weeks ago, the shortlist for this year’s William Hill Sports Book of the Year Award (SBOTY) was announced. The annual award is dedicated to rewarding excellence in sports writing. Now in its 28th year, the winning author will receive £28,000, a free £2,000 bet, a specially commissioned hand-bound copy of the winning title and a day at the …

Following a year of growth and recognition of its business and services, SBC interviews Jesper Søgaard Co-Founder & CEO of Better Collective operator of leading industry player portal bettingexpert.com. Søgaard details to SBC readers the progression of bettingexpert’s multi-language services and operations, which have become a mainstay for player referral and industry trust between consumers and operators. ___________________________ SBC: Hi …

Following this September’s launch of its European headquarters in London, SBC caught up with Cole Sharp Co-Founder & Chief Business Officer of behavioural marketing specialist BounceX. BounceX one of the US’ fastest growing tech companies, wants to place data and behavioural insights at the heart of online betting marketing operations. Cole Sharp details his firm’s ambitious plans for SBC readers… ____________________ …

Tom Zanelli Panbet Ltd’s Video Content Manager details to SBC readers the success and coverage of his firm’s ‘Non-League Challenge’  for its Marathonbet brand. Placing content and storytelling at the heart of its ‘Non-League Challenge’  campaign and promotion, Marathonbet aimed to engage with a dedicated fanbase that  other bookmakers’ had neglected. Zanelli a key stakeholder in the campaign’s creation details …

Nigerian bookmaker Nairabet has just signed a long-term deal with betting systems supplier OPTIMA to power its bookmaking operations. CEO Akin Alabi and OPTIMA CEO Jacob Lopez Curciel took time out to answer some questions about the deal. _____________________ SBC: How are Nairabet and OPTIMA working together? What is the extent of your partnership? Akin Alabi: OPTIMA will be powering …