Interviews

British Weather Services is the longest established independent weather operator in the UK. Many sports are weather sensitive, and whether it’s an ice cold day at the Etihad or the heavens have opened at Twickenham, it affects both the result and what is likely to happen during the match. Unsurprisingly this information is something that’s of interest to bookmakers. SBC …

Clarion Gaming has extended its Academy initiatives into sports betting, with industry stalwart Jonathan Smith taking on the role of teacher. The world of the trading team has experienced huge upheaval since the new millennium. The introduction of Betfair and a successful exchange mechanism that allowed customers to set their own prices shifted the balance of power away from traders …

WantMyBet was founded by Olly Joshi, Will Chapman and Tom Gooday, with the trio dissatisfied with the current offerings available for fans seeking well-informed betting advice. SBC spoke to Olly Joshi to discuss the new social betting platform, Jimmy Bullard as a butler and how they’re setting about improving football betting for the everyday punter. SBC: Olly, congratulations on the …

Clarion Gaming’s ICE Conference plays an important role in setting up key agenda, discussion and debate concerning all industry stakeholders at the start of year. ICE 2016 will return to the London Excel Arena (2-4 February), SBC speaks to Clarion Gaming Head of Content Ewa Bakun to discuss the conference’s format and context following a year mass industry consolidation. _____________________ …

Tobias Fagerlund, CEO of innovative betting exchange SpiffX, explains how the firm can offer bookmakers more than just hedging facilities. How powerful is your Spiffindex model for bookmakers looking to hedge liabilities? With Spiffindex we have opened the doors for odds to be traded on a large market. It is a very useful tool for price hedging especially during in-play …

Having committed £12m to Sky Betting & Gaming’s ongoing recruitment drive, Brand & HR Director Rob Painter details to SBC the corporate and leadership challenges of undertaking such a significant initiative as the igaming and betting sectors’ drastically change. Painter details SB&G’s governance approach, its commitment to driving talent acquisition in Yorkshire and why the igaming and betting industries should no longer …

Team Unikrn are the world’s first, full time professional all female eSports team. Comprised of players from across Europe, they are Melania ‘Gina’ Mylioti from Greece, Julia ‘Julie’ Strunkowski of Germany, Perrine ‘Lalità’ Allesiardo and Sophia ‘Kim’ Benfakir of France, and the UK’s Camilla “Parmaviolet”. Backers are Rahul Sood’s eSports and entertainment company, Unikrn, and wagering operator Luxbet. The handpicked …

Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities  for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …

There are a number of bookmakers that have added eSports to their betting markets right now. The latest Superdata report states that the European market is worth $72m (£48m), whilst the global audience is 134 million and growing fast. The facts are there for all to see, and TonyBet are making sure they’re at the forefront of this burgeoning market. …

Having announced an all-star ‘US Advisory Board’, with business and sports heavyweights such as Mark Cuban and Michael Jordan guiding its initiatives. SBC caught up with Ulrich Harmuth Managing Director of Sportradar AG to discuss the company’s ambitious market plans.  Harmuth details why Sportradar set-up its ‘US Advisory Board’,  the company’s entry into the market and the core differences between US sports practices/trends at both commercial …