Interviews

SBC latest leader profile speaks to Betsson Group Chief Marketing Officer Marion Gamel, regarding leading her company’s ambitious international multi-brand marketing strategy. A former Google Europe executive, who has consulted multiple leading enterprises on international advertising, Gamel details to SBC readers the changing values in industry marketing as operators seek deeper intelligence gained through better data process and analysis.  ___________________________________ …

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …

Award winning developer and betting industry supplier BetConstruct is a silver sponsor at this year’s Betting on Football Conference (#bofcon). Ahead of the event this week we spoke to CEO Vahe Baloulian about getting things right ahead of a major tournament such as Euro 2016 and retention strategies beyond, as well as the year ahead, how mergers are like marriages and …

Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

 As firms gear up for this summer’s Euro 2016 tournament, Enetpulse has launched its new microsite solution specifically for the tournament. Business Development Manager Jesper Kamp explains the thinking behind it. What is appealing about a microsite for Euro 2016? What our clients will get is the holistic Euro 2016 experience for desktop and mobile users. The Enetpulse Euro 2016 …

The i-Gaming Forum today returns to Stockholm, as industry delegates gather to discuss the latest factors, trends and regulatory impacts effecting the lucrative Scandinavian online betting markets. SBC caught up with i-Gaming Forum Programme Director Thomas Igou to discuss this year’s conference and overall sector developments. Igou details how i-Gaming Forum aims to showcase the diversity of individual Nordic betting …

Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st.  The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages …

SBC begins the week by speaking to Carla Maree Vella, Chief Executive of Malta-based technology fund Optimizer Invest regarding new venture and enterprise opportunities within the igaming and betting sectors. Leading Optimizer Invest operations, a fund that has made numerous enterprise investments within the sector, Maree Vella details that even with tougher market conditions and further saturation, igaming and betting …

Captive Media is an award winning advertising platform founded in 2007.  It also claims the title of being the only one able to near guarantee the undivided attention of men for a minute during major sports events. This is due to their focus on interactive washroom based advertising.  The company has worked with a host of major brands including Guinness, …

The relationship between Horse Racing and Betting in 2016 continues to prove difficult. From protests over Racing’s ABP Scheme, to disputes over the current level of Levy being paid by the betting shops, build up for this Saturday’s Grand National has been somewhat subdued. However, the race is still hugely anticipated, especially now the 40 runners have been confirmed. Last year’s …