Taking edited excerpts from its Winning Post, industry strategic consultancy Regulus Partners observes some familiar narratives at play as a devolved Stormont plans its intended review of the Northern Irish Betting, Gaming, Lotteries and Amusements Act 1985. UK: Regulation – Gambling Review VII – Regulatory Thinking…Belfast and Slow This week saw the launch of yet another review of gambling in …
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SIS: Offering an omni-channel experience for online and retail customers
Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …
Read More »WTC: Why you should move your gaming business to Gibraltar
In the first of a two-part series, Brian Stevendale – a 20-year veteran of the Fairhomes Group, an Investment and Property Development Group located in the World Trade Center Gibraltar – writes for SBC News about the gaming-friendly ecosystem on ‘the Rock’ and why so many enjoy doing business in the sun. Julian Jarvis is the CEO at Pragmatic Play, …
Read More »Winning Post – Flip-flopping Number 10 wants control of Gambling Act reforms
Regulus Partners observes odd Downing Street movements, as PM Boris Johnson seeks direct control of UK gambling reforms. Facing a daunting end-of-year schedule, ensuring that the UK economy can withstand a COVID-19 winter and Brexit fallout… Regulus asks why is Boris picking on gambling? UK: in Parliament – Casinos reel from ‘curfew’ as Johnson preaches morality “As flies to wanton …
Read More »Fonbet marketing: Alexey Khobot on promotion in an era of restrictions
Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …
Read More »How TVBET is capturing attention with its content creation
Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …
Read More »Scott Longley: Penn prepares for its ‘one chance’ with Barstool
US wagering to date has been dominated by conservative marriages between US casino giants and established European sportsbook operators. Flipping the script, last January Penn National acquired controversial US sports publisher Barstool for $450m, stating its intent to develop America’s dominant mass-market sportsbook proposition. Scott Longley explains why if you are still a ‘sportsbook romantic’… you should really care about …
Read More »Neel Davda, Bold360: Taking contact deflection to the next level
We know all about the use of artificial intelligence (AI) based solutions for ‘deflecting’ simple user questions to virtual assistants, or agents, but how do we define what these are? And are the ‘typical case’ questions still the most popular? For Bold360 – the AI conversational software arm of LogMeIn – the answer lies in “white box AI visibility”, which …
Read More »Gordon Moody Association: Reducing gambling harm through collaboration
In a two-part series, Paul Dent – Gambling Therapy Manager at Gordon Moody Association (GMA) – takes an in-depth look at the concept of harm, analysing what constitutes harmful behaviours and how working alongside gambling operators can help on an academic, community and customer level. Defining gambling-related harm Back in April 2019, the UKGC launched its National Strategy which had …
Read More »Martin Lycka – Torn souls of the great regulatory game
GVC Holdings’ Director of Regulatory Affairs Martin Lycka offers an insight into the lives of the gambling industry’s regulatory experts. _________ ‘Hic sunt leones’ – here are lions, is a phrase used in times gone by to denote unknown territories on maps. At the time of its first visionaries, there would have been no easier task than drawing a regulatory …
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