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Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

tech stack

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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David Clifton, Licensing Expert: Tight deadline to comply with new High Value Customer requirements

SBC News David Clifton, Licensing Expert: Tight deadline to comply with new High Value Customer requirements

Let’s start with some context… It is more than six years now since the Gambling Commission flagged up concerns about the insulation of high-value “VIP customers” from the social responsibility obligations and practices applying elsewhere in gambling operators’ businesses. This was accompanied by a series of regulatory failings where operators had appeared reluctant to interact with commercially valuable customers on …

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Winning Post: Another twist in the tale for Brazil’s legislative journey…

SBC News Winning Post: Another twist in the tale for Brazil’s legislative journey...

Regulus Partners examines further political roadblocks in Brazil’s pot-holed journey towards market regulation. Meanwhile, back in Blighty, industry observers will tune-in to the Gambling-related Harm All Party Parliamentary Group’s one-off session on Children and Gambling. Brazil: gambling regulation – waning The last couple of weeks have produced two significant twists in Brazil’s gambling legislative journey. The first was a Supreme …

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WTC: Gibraltar success stories and “future-proof” business

Gibraltar

In the second of a two-part series, World Trade Center Gibraltar Senior Advisor Brian Stevendale highlights two of the biggest success stories for business in Gibraltar, before two WTC inhabitants share details of its fun and COVID safe environment. Office space success stories Lottoland is the obvious Gibraltarian gaming success story. It started off with 15m2 of Gibraltarian office space …

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How can affiliates remain important to operators?

affiliates

Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs).  Just a few months after sharing her concerns over the “unusual relationship” between …

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Winning Post: Stormont wants an overhaul of ‘hopelessly out of date’ gambling regulations

SBC News Winning Post: Stormont wants an overhaul of ‘hopelessly out of date’ gambling regulations

Taking edited excerpts from its Winning Post, industry strategic consultancy Regulus Partners observes some familiar narratives at play as a devolved Stormont plans its intended review of the Northern Irish Betting, Gaming, Lotteries and Amusements Act 1985. UK: Regulation – Gambling Review VII – Regulatory Thinking…Belfast and Slow This week saw the launch of yet another review of gambling in …

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SIS: Offering an omni-channel experience for online and retail customers

retail

Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …

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