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Bookies Corner: Pricing a Tribal Affair…

SBC News Bookies Corner: Pricing a Tribal Affair...

Following PM Boris Johnson’s resignation, the Conservative Party has begun whittling down the field of leadership contenders to a final two candidates, as Britain’s next PM will be chosen by the Tory’s 200,000 party members.   Observing candidates party pledges and courtship of members’ votes, how have bookers priced a tribal and sadistic affair… SBC gets the bookies lowdown!  _________________ …

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iGaming’s slow US start points to a generational and cultural conflict 

SBC News iGaming’s slow US start points to a generational and cultural conflict 

Whilst US states have rushed to launch their sportsbook regimes, market observers have been left frustrated by a conservative approach to legislating further igaming verticals. Frustrations were highlighted by a diverse panel of market stakeholders at the SBC North America Summit, scrutinising ‘iGaming’s convergence with Sportsbooks’. Four years since PASPA’s federal repeal, the US igaming market has yet to come …

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Winning Post: UK’s carry-on Gambling Review goes down Hill…

SBC News Winning Post: UK's carry-on Gambling Review goes down Hill...

Regulus Partners reflects on the week that the UK Gambling Review reached its embarrassing slapstick stage, wearing down all industry stakeholders as an Autumn delay beckons the White Paper’s publishing. The farcical handling of the current stage of Britain’s Gambling Act Review was brought to a fitting conclusion last week as the minister responsible, Chris Philp MP, bowed out with …

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Andrea Foley, The Pools: Trust – the key factor to driving cross-sell

SBC News Andrea Foley, The Pools: Trust – the key factor to driving cross-sell

Cross-selling between sports betting and casino products presents both a key opportunity for boosting revenue but also a challenge with regards to operations and marketing. Andrea Foley, Partnership Marketing Manager at The Pools, says that effective cross-sell is both an art and a science, but player trust is the ultimate driver of success. Given the high cost of customer acquisition …

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Winning Post: Knight rides the Rambling Rhodes

SBC News Winning Post: Knight rides the Rambling Rhodes

Regulus Partners reports that Gambling Commission Chief Executive Andrew Rhodes was ambushed by Julian Knight MP on questions related to mandatory affordability checks,  a subject that gambling stakeholders require transparency on the review’s pending technical reforms.  The Gambling Commission found itself under fire once again this week as its chief executive, Andrew Rhodes appeared before the Culture, Media and Sport …

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Wazdan: why innovation in igaming doesn’t have to mean revolution

SBC News Wazdan: why innovation in igaming doesn’t have to mean revolution

The emergence of cutting-edge technologies has always shaped the landscape of the igaming industry, promising to take frontrunners to the next level and leave those too slow to adjust, according to Wazdan. We’ve seen businesses utilise AI-led technology, VR, blockchain, and now the Metaverse in many ways that help them stand out from competitors. However, with some of these technologies …

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Slotegrator: in-game conversion technologies make igaming businesses more competitive

SBC News Slotegrator: in-game conversion technologies make igaming businesses more competitive

Every year, more and more igaming companies are using blockchain technology to open up new business opportunities and reduce costs. The embrace of cryptocurrencies has been one of the biggest recent trends in the igaming industry. To find out what changes have taken place over the past few years, read on.  Due to the development of technology and, as a …

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