Traditional gaming operator interest is growing in social gambling – Andy Rogers MD of MediaTech Splutions gives insight into how gaming companies are using social channels to improve real money gaming operations, marketing, branding, retention and acquisition. Andy Rogers further gives details on the requirements needed by gaming companies to operate new services online. Rogers additionally gives advice on how to …
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SGC Blog – Expert Panel – Global Player Values!
Another expert panel hosted by IGB’s Micheal Caselli, panelists Alfonso Villar CEO of PlaySpace, Christ Wirght, Founder of GameAnalytics and Diego Millar Co-founder of Jampp shed insight into player lifetime values, acquisition costs and defining player performance metrics for social gambling products. The panel gives insight into performance and analysis of player value in social gaming regions of North America, …
Read More »SGC Blog – Monetization Roadmap!
Lior Shiff CEO of Product Madness and Vicenc Marti CEO of Akamon Entertainment , share experiences on their products and their perspective journeys to successful social gambling monetisation. The expert panel on games monetisation hosted by IGB’s Michael Caselli looks to give insight into how companies can target players, and which methods and models are the quickest for Social Gambling …
Read More »SGC Blog – Social Gaming – Will They Convert?
Having completed his PHD researching Social Gambling Conversion to Real Money Games Jason Prasad, looks to give insights into Social Gambling business models and whether they can be used to convert social gambling players to real money gaming products. Prasad looks to give insights into consumer buying behavior and what mindset and motivations drive customers to buy social gambling purchases, …
Read More »SBC – Social Gambling Conference Blog Starts Tomorrow
If you cant make it to London Social Gambling Conference at Dexter House Tomorrow – then dont worry SBC have got you covered. As always the SBC team will be blogging on all major topics and sessions at the London Social Gambling Conference. Aiming to bring our readers the best and most informative nuggets on the social gambling sector, the …
Read More »The Digital Betting Landscape Undergoes Drastic Change
In the last five or six years the landscape of online betting has changed dramatically. But is the new one regulatory regime per country model likely to become the future for the gaming business? The slightly Wild West model where gaming operators based themselves in “good guy” regulatory environments such as Gibraltar and Malta and then went into battle with …
Read More »EIG 2013 Blog – Day 1 – Opening Report
This years’ EiG 13 is bigger and better than last year as we have undertake extensive market research and feedback from all our delegates and exhibitors. The EIG team have introduced two new features EiG Workshops and EiG Tutorials to deliver a more engaging and personalised experience for our patrons. Innovation is the watch word for EiG 13 of which …
Read More »Team SBC Out & About at EIG Barcelona
Team SBC will be covering the upcoming EIG Barcelona Expo at the Fira Barcelona Hall from the 8-10 of October. For those lucky enough to attend, EIG Barcelona is the biggest gaming convention covering all major topics, services and innovations for the gaming sector. For the unlucky ones that cannot make it out to Barcelona this year, fear not as …
Read More »MGS – Live Blog – Oliver Clark Fiksu Tips to Optimise Mobile Ad Networks
Oliver Clark Director of sales Fiksu talks about App marketing and campaign strategies talks tips and strategies for igaming operators to improve their App Download rates through specified Mobile Ad networks. Mobile gaming take up may have increased but operators remain skeptical of mobile coverage and delivery on Mobile ad-networks. Oliver Clark talks strategies for gaming operators when planning mobile …
Read More »MGS Summit- Live Blog – Emma Crowe ‘Mobile First Thinking’
Mobile marketing expert Emma Crowe VP of Strategy and Planning for Somo Digital explains ‘Mobile First’ thinking and how gambling operators can reach their business and operational objectives. The session focuses on mobile campaign strategies and how they can be merged with mobile consumer trends. Session Summary: Crowe explains why mobile is different to other technologies, innovation in the field …
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