SGC Blog – Monetization Roadmap!

Lior Shiff CEO of Product Madness and Vicenc Marti CEO of Akamon Entertainment , share experiences on their products and their perspective journeys to successful social gambling monetisation. The expert panel on games monetisation hosted by IGB’s Michael Caselli looks to give insight into how companies can target players, and which methods and models are the quickest for Social Gambling products to gain scale and start growing revenues.

SGC Session Notes

• Lior Shiff – due diligence at  operational levels with regards to marketing are key to success. Social Gambling may have qualitative factors to its games and rewards mechanisms. Nevertheless Lior states that good and successful social gaming products are driven by quantitative factors. Operational teams have to spend an great amount trying to group and summarize player trends and gaming patterns.
• Game Mechanics are key – Lior Shiff that games although socially led, games need to the right framework and player journeys to lead the players to purchase. Product Madness studies this journey methodically, he mentions that many operators have failed to drive these simple yet key messages to their player base.
• Vicenc Marti agrees with Lior, he further adds that cultural trends have to be studied and optimized. Marti mentions that you have to study market individually, but operators have to be in-tune with the countries cultural trends. He mentions to the audience that for Latin countries operators should pay attention to TV times, payday times and long holidays.
• Both Panelists agree that research is key to targeting and selecting  markets to campaign and operate in. Factors such as market experience with casino style products are key to selection and entry. Operators also should take into account such factors such as igaming penetration and uptake, but also levels / % of purchasing with online commercial products.
• Segmentation is key – the ability to send detail and correct messaging to your players is key. Marti states that the market  is already saturated, and therefore your players may be or may have purchased several products. They will to some extent have contact with other operators in the crowded market place. Your messages therefore need to be key and direct, messaging should be focused on short messaging as users are trying to appeal to Social led user in-tune with Twitter style messaging.