The NFL has seen a rise in popularity throughout European markets, as its Chief Commissioner Roger Goodell eyes the opening of a London based NFL franchise. Totally different to any European sport SBC asked team Matchbook.com to provide a preview of this year’s NFL Super Bowl XLIX final between the New England Patriots vs Seattle Seahawks (Sunday Feb 1) Rising …
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Scott Longley – Regulus Partners – Mad Men! Lib Dems keep ad ban in-play
Scott Longley, Editorial Director of Regulus Partners examines last weeks Lib-Dem attack on UK gambling & betting advertising. The timing of the leaking of a letter from Danny Alexander, Chief Secretary to the Treasury to his government colleague Sajid Javid, the Culture Secretary, about the issue of betting adverts around sporting events was unfortunate for the gambling industry. The publication …
Read More »Comment : Alex Johnson – Betfair gets the basics right
It’s often said that the secret of any good business is to get the basics right. Two years ago, the world’s biggest betting exchange, Betfair, laid out its strategy for growth and for improvements in margins – and the company is demonstrably achieving its aims. At that time, the company announced its intention to pursue a more focused strategy which …
Read More »Sam Cooke – Indian Super League Review – Onwards & Upwards
The inaugural Hero Indian Super League (ISL) completed its first season on December 20th. Its debut campaign was the subject of much hype, millions of pounds of investment and a host of famous names associated with it, both on and off the pitch. SBC has covered the ISL in detail, including the build up, the seeming potential, the excitement and …
Read More »Oisin Lunny – OpenMarket – Lets talk about CEX
Oisin Lunny Senior Market Development Manager for mobile enterprise development firm OpenMarket, tells SBC the importance of recognising, researching and creating mobile centric customer experiences (CEX) as modern consumers develop mobile-first lifestyles. Mobilising the Total Customer Experience I recently learned from mobile network analysis firm GSMA Intelligence that humans are now in the minority compared to SIM cards. More people have …
Read More »Scott Longley – Regulus Partners – Hype Times
Scott Longley, Editorial Director of Regulus Partners, looks at Amaya Gaming’s acquisition of Rational Group, as igaming’s new giant looks to enter the US and awaken a thus far lacklustre market. Does a leveraged Amaya Gaming justify its hype? Hyperbole and online gambling are inextricably linked. From the very first inception of the form, online gaming has surfed a wave of …
Read More »Success in Nigeria means playing the game with the right rhythm
Johnson Adewale Foye, Head of Operations at HSL Gaming Network Limited which runs Gobet3000, has more advice for companies planning on setting up a retail betting business in Nigeria. From my last post, I specifically stated that companies will make a better harvest with a retail network than the online network because of some of Nigeria’s peculiarities. Here I will …
Read More »US online gambling & betting efforts set to regroup in 2015
Efforts to liberalise the US online gambling market stalled in 2014 with no new states joining New Jersey, Nevada and Delaware in allowing online gambling services and regulatory policies. The lack of progress witnessed in 2014 has underwhelmed pro gambling campaigners and international operators eyeing market entry. Furthermore the poor revenue performance of the three online gambling states, has further …
Read More »2015 can be the year for the revolution of sports betting in Nigeria
Johnson Adewale Foye, Head of Operations at HSL Gaming Network Limited which runs Gobet3000, believes that next year will be a key time for the development of sports betting in Nigeria. Having spent some years in this sector, and coupled with some of the research I have done in the past and of late, I personally will say that that …
Read More »Lee Richardson – Gaming Economics – A Review of Gambling Corporate Acquisition in 2014
Big year, better year? The past twelve months have witnessed some of the biggest deals in the history of the e-gaming industry, despite a regulatory and taxation backdrop of unprecedented challenge and change, across the globe. Consolidation continues, and it already seems likely that next year will see more of where the large get larger, the middle gets squeezed and …
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