Comment

Area for comment pieces

Richard Thorp – FSB Technology – 2014 Betting Industry Review

FSB Technology’s Business Development Director Richard Thorp reflects on 2014 and looks forward to another challenging year. When it comes to the betting and gaming industry, I think it’s safe to say that we will look back on 2014 as both the best of times and the worst. It’s biggest event by far, for UK-facing operators and suppliers at least, was …

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Canada sports betting ruling poses further threat to US Pro Leagues

SBC News Canada sports betting ruling poses further threat to US Pro Leagues

While US sports betting’s 2014 agenda has been dominated primarily by New Jersey states attempt to approve sports wagering within legalised gambling premises (casino and race tracks). US concerns on sports betting, may soon shift cross border to Canada where authorities and media have begun to debate the legalisation of sports betting. Next January the Canadian Senate will review Bill …

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ICE 2015 Comment – Peter Bertilsson Metric Gaming – New Technology & Innovation in iGaming – 2014 Review

SBC News ICE 2015 Comment - Peter Bertilsson Metric Gaming - New Technology & Innovation in iGaming - 2014 Review

Ahead of ICE 2015 Peter Bertilsson  CEO & President of Metric Gaming reviews igaming 2014 innovations and industry technology/market conditions. The gambling industry – despite (or perhaps because of) its size and success – has been notoriously resistant to new technology. Indeed, because many gambling operators still rely heavily on outdated technology, any upgrade would likely require a complete system …

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CAP.ORG – Targeting of Ads for Gambling Products

SBC News CAP.ORG - Targeting of Ads for Gambling Products

Gambling advertising is an area that receives significant public scrutiny and the Codes reflect the care that should be taken when marketing gambling products. The Codes require that gambling advertising is prepared with a sense of responsibility to consumers and society with a particular emphasis on ensuring children are protected.  Central to this is that the CAP Code requires that …

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UI can hold the key to holding customers longer

SBC News UI can hold the key to holding customers longer

Mark Gibson, Business Development Director at mkodo, says that an effective user interface can make an operator stand out from the crowd. The online sportsbook market is a relatively mature one and, certainly, a competitive one. Market advantage for operators is hard-won and probably even harder to maintain with substantial pressure being placed on user-loyalty through the widespread use of …

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First-Tier Tribunal questions Gambling Commission’s powers over premises

SBC News First-Tier Tribunal questions Gambling Commission's powers over premises

David Clifton, of gambling consultancy Clifton Davies, looks at the latest challenge to the Gambling Commission’s decision making process. A Decision Notice delivered on 8 December 2014 by the First-Tier Tribunal, quashing the Gambling Commission’s refusal to grant Greene King a bingo operating licence, has been reported in the pub industry press (The Publican’s Morning Advertiser) as “opening the door …

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Sam Cooke – TV Sports Betting Ads – The SBC Pick

SBC News Sam Cooke - TV Sports Betting Ads - The SBC Pick

Everybody has a personal favourite TV advert (most likely by Honda, right?). Or there’s that Puma Valentines Day one. The vast majority though are, let’s face it, both shockingly bad, and instantly forgettable. Gambling adverts are common, and increasingly so with a reported 1444% rise since the deregulation of the sector in tv advertising in Britain in 2005. Previously, it …

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EveryMatrix publishes EU interstate policy white paper

SBC News EveryMatrix publishes EU interstate policy white paper

Igaming and online sports betting technology provider EveryMatrix has published a white paper on potential European Union wide igaming regulations and the current regulatory frameworks of its member states. EveryMatrix’s white paper aims to determine whether the European Union will try to incorporate amalgamated regulations, policies, laws, and business frameworks for online gambling and sports betting services operating within EU …

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Andy Harris – Realistic Games – 2014 Review: Mobile Learning Period is Over

SBC News Andy Harris - Realistic Games - 2014 Review: Mobile Learning Period is Over

Andy Harris, Commercial Director of Realistic Games says 2014 has seen some welcome innovation in iGaming and Mobile in particular, but that suppliers and operators need to do much more in 2015 to engage more effectively with their customers. As we entered 2014 the word on everyone’s lips in iGaming was Mobile. Both suppliers and operators were falling over themselves …

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FOBT research claims it is possible to ‘distinguish between problem and non-problem gambling behaviour’

SBC News FOBT research claims it is possible to 'distinguish between problem and non-problem gambling behaviour'

The Responsible Gambling Trust has published what it describes as ‘world-leading and independently conducted research’ into gaming machines in licensed betting offices that shows it is possible to distinguish between problem and non-problem gambling behaviour. The programme of research was commissioned by the Responsible Gambling Trust to build the knowledge base available to identify harmful machine play and to understand …

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