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Readers will recall that greater protection for British consumers was the prime reason the Government introduced last year’s new legislation requiring all overseas online gambling operators wishing to transact with, or advertise to, British customers to obtain an operating licence from the Gambling Commission. In addition, by 31 March 2015, operators licensed in Great Britain must source their gambling software …

Mobile dominates every aspect of online activity right now. Yet despite being relatively early to the party, some gaming companies are barely achieving 50% of revenue via mobile. At the same time, innovative mobile only platforms are gaining huge swathes of market share by delivering a quality and consistency of customer experience that outshines those companies still reliant upon ageing …

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

In January Gaming Economics analysed the relationship between global sports-betting and television audiences for the English Premier League (EPL). We highlighted the fact that, despite garnering 15% of the global TV audience for the EPL, Africa woefully under-served its 1.4 billion population wanting to bet on the sport it undoubtedly adores. Does the continent therefore represent an opportunity on the …

Having recently attending the ICE Show we were offered a glimpse into the future which is now to the likes of Microgaming’s Glass Betting products and various Oculus Rift Inspired Virtual Reality Slots and Casinos.  So what is all the fuss about?   According to leading technology research group Gartner, in two years’ time 50% of all mobile applications will …

“Creativity requires the courage to let go of certainties.” Erich Fromm It may seem strange to suggest it now at a time when gambling is once again at the centre of a fairly major public policy debate – but there may come a time when even the Daily Mail recalls with misty eyes a time when gambling was part of the fabric of …

If asked to describe the most successful advancements in online betting in recent years, an industry observer might cite the offering of more markets on a given event (in particular ‘in-play’), the roll-out of live streaming, the provision of more engaging data/stats to drive betting decisions and the addition of cash out functionality. At least the first three of these …

 Warwick Bartlett, CEO of Global Betting and Gaming Consultants, discusses how government’s approach taxation means that rates are more likely to go up than down. The most pleasing sight at ICE 2015 was to see some of the younger companies which two years ago took the smallest booths are now spending upward of £250,000 on impressive stands.  Such companies have …

Following the announcement of the £5.1bn TV rights Premier League deal, Tom Mockridge, Virgin Media Chief, has openly stated his concerns that customers will bear the cost of the mammoth new deal. Talking to ITV, Mockridge stated his belief that: “The money only comes from one place in the end which is the consumer.” How much validity is there in …

There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …