Despite its huge following in the US and parts of Asia, eSports is still finding its feet in much of Europe, and is largely unknown in the UK. This is all set to change however, with many anticipating the sport to explode on these shores in the near future. The first dedicated eSports arena was opened in London in March, …
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Daniel Schwartzkopff – BetVIP -The changing Bitcoin regulatory environment
As CEO and founder of BetVIP, the world’s first licensed bitcoin-only sportsbook and poker gaming site, I have grown a business operating in a currency that was initially unknown to many, but is now part of one of the most exciting developments in sports and betting in recent years. When I first encountered bitcoin, I was struck by the vast …
Read More »David Clifton – Licensing Expert – The Betting Right: How did we get here & where are we going?
In his Budget announcement on 18 March 2015, the Chancellor of the Exchequer George Osborne announced the Government’s intention to replace the Horserace Betting Levy with a new Horserace Betting Right administered directly by the racing industry that will apply to all bookmakers wherever they are located. This has been a long-running saga. In 2000, the then Government stated its …
Read More »Scott Longley – Disney shows Daily Fantasy Sports is no Mickey Mouse market
Scott Longley, Editorial Director of Regulus Partners, examines the upheaval in the fantasy sports industry caused by last week’s arrival of Disney. No sooner had Amaya announced last week its intention to enter the Daily Fantasy Sports (DFS) market in the US, than DraftKings dramatically – and appropriately given the provenance of the competition – raised the stakes. News reports …
Read More »Comment: Lee Richardson – Gaming Economics – Football, betting and live TV…Sky’s the limit?
Last month, the English Premier League (EPL) sold the rights to broadcast its matches between 2016 and 2019 to Sky Sports and BT Sport for a record-breaking £5.14Bn ($7.92Bn). According to research undertaken by Gaming Economics, betting on the EPL is fast overtaking horseracing as the most popular sporting event of choice by UK punters, with in-running betting (IRB) taking …
Read More »George Harborne: Betting Partnerships in the Premier League
George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, discusses how the betting industry currently works alongside the country’s top football clubs. As far as partnership categories go, betting is one which is a ‘sure thing’, with Premier League clubs deriving some form of income from advertisers in this industry. However, despite the hefty investment from the …
Read More »Thomas Smallwood: unlicensed operators are popular for a reason
Thomas Smallwood, CEO of SKS365 Group GmbH – parent company of Planetwin365, believes that national regulators should be taking their lead from the gambling industry’s customers if it wants to successfully regulate the product in this cross-border age. Cross border betting and gaming remains a hot topic in many countries and cries come from various quarters regarding how best to …
Read More »Oisin Lunny – Mobile obsession creates big opportunities for data-driven marketers
Our love affair with mobile devices shows no signs of diminishing. There are already more mobile devices on the planet than human beings, and analysts say the global scale of mobile device adoption is only going one way – upward – but on a j-curve so steep it looks almost vertical. This rise in mobile device adoption and mobile network …
Read More »Sam Cooke – A Positive Factor – The TV rights deal and what it means for football
Amidst all the negative attention since the announcement of the new £5.1bn Premier League TV rights deal, we analyse how, despite extensive criticism, it could prove to be a positive occurrence for the beautiful game in the UK. The most immediate potentially positive consequences were discussed in an article featured earlier this month; that of clubs lowering ticket prices for …
Read More »Andy MacKenzie – Spreadex – Spread betting trends on the Cricket World Cup
Andy MacKenzie, Marketing Communications Manager for sports and financial betting company Spreadex – the only bookmaker to offer fixed odds and spread betting from one account, takes a look at some of the trends that the spread firm has encountered during the Cricket World Cup. There have been thrills and spills galore so far at the Cricket World Cup with …
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