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Affiliate Leaders
BREAKING
Affiliate Leaders
Time to read: 14 min
Better World Casinos CEO on the Unsustainability of Unlimited Growth
June 7, 2024
BREAKING
Affiliate Leaders
Time to read: 8 min
Game Lounge: AI's Deep Impact on Content Creation...
May 3, 2024
BREAKING
Affiliate Leaders
Time to read: 8 min
Better Collective's Journey in Canada: VP JD McNamara Provides Insider Insights
April 26, 2024
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
BREAKING
Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
BREAKING
Affiliate Leaders
Time to read: 8 min
Betting Hero CEO Cassie Brickman on Streamlining the Customer Experience
April 5, 2024
BREAKING
Affiliate Leaders
Time to read: 7 min
Gator Wagers Talks Alliances, Golf, and DFS values
March 15, 2024
BREAKING
Affiliate Leaders
Time to read: 11 min
Navigating US Affiliate Strategies: Insights from Catie Di Stefano of OnlineGamblers.com
March 8, 2024
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Featured Articles
Entain logo on stage at the SBC Awards North America
BREAKING
Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
BREAKING
Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026