Jake Williams, head of legal for the US at Sportradar, said that alignment with the major US sports leagues was a good idea for sports betting stakeholders, but stopped short of taking sides in a hot debate over the presence or absence of an integrity fee and official data. Speaking at last month’s Betting on Sports conference, Williams defended the …
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Next stop New York after record Betting on Sports returns
SBC Events reached new heights after welcoming a record number of delegates, exhibitors and top-level industry speakers to last week’s Betting on Sports Week in London. There were 2,500 registrations across the week, a significant increase on the 1,300 for the event’s second running in 2017, with more than 270 of those speaking across the Betting on Sports conference tracks, …
Read More »Hall of Fame ‘perfect finish’ to successful Betting on Sports
The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …
Read More »BetterBetting’s Brink: Taking the BETR platform to the next level
SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? AB: Since launching the product in July, ahead of the FIFA World Cup, we have made significant improvements …
Read More »Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports
Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …
Read More »Stickyeyes: Industry SEO specialist gears up for #bosweek
In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …
Read More »Algosport announces BetBuilder extension ahead of #bosweek
Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …
Read More »OtherLevels lauds “great opportunity” ahead of #BOSWEEK
In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …
Read More »“Last Untapped Market”: Will India reach its betting potential?
With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …
Read More »50 CEOs & 120 Directors confirmed to speak at #bosweek
A strong line-up of 50 CEOs will be sharing their expertise at this month’s Betting on Sports Week on a final agenda that boasts over 120-director level speakers, and over 250 speakers across the week. The full agenda for Betting on Sports Week has been released with six Betting on Sports conference tracks, the CasinoBeats Summit, and the Esports focused …
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