Events

Jake Williams, head of legal for the US at Sportradar, said that alignment with the major US sports leagues was a good idea for sports betting stakeholders, but stopped short of taking sides in a hot debate over the presence or absence of an integrity fee and official data. Speaking at last month’s Betting on Sports conference, Williams defended the …

SBC Events reached new heights after welcoming a record number of delegates, exhibitors and top-level industry speakers to last week’s Betting on Sports Week in London. There were 2,500 registrations across the week, a significant increase on the 1,300 for the event’s second running in 2017, with more than 270 of those speaking across the Betting on Sports conference tracks, …

BetConstruct will be using its “huge library of live match betting choices” to educate the US market about why in-play betting has become so popular across the world. The gaming solutions provider will be at this year’s G2E in Las Vegas, the first edition of the event since PASPA repeal opened the doors for online sports wagering in the country. …

The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …

Amid the hopes and expectations of the industry’s future, deliberated at the Betting on Sports 2018 conference, was the hard reality of the ‘UK Tax Hike’ on online gambling services awaiting industry leaders. “Its seems a long distance now, the days of Tessa Jowell, the former Minister of Culture, Media & Sports under Tony Blair, stating that the UK would …

SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? AB: Since launching the product in July, ahead of the FIFA World Cup, we have made significant improvements …

Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

Mkodo and HiPay have been confirmed as the headline sponsors for the official networking party in #bosweek (18-21 September), held at the stunning Altitude 360 on Wednesday 19 September. Altitude 360, located on the 29th floor of Westminster’s tallest building – Millbank Tower, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party …