On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage. Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …
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The keynote addresses at the inaugural SBC Digital Summit have highlighted the key challenges that the betting and gaming industry face, especially during the ongoing pandemic. One of the presentations that has been singled out was that of Jesper Kärrbrink, co-founder and chairman of Green Jade Games. Delivering the day-two keynote, which is now available to watch in full above, …
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The current pandemic has highlighted the need for companies to become much more agile in the way that they operate, explained Stuart Simms, Group CEO of XL Media and former Global CEO of Rakuten Marketing. Delivering the day-five keynote at this week’s SBC Digital Summit, kicking off the Juicy Stakes sponsored Digital Marketing Day track, Simms told delegates that affiliates …
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Samuel Barrett, Director of Gaming at Trustly, believes that moving towards cashless environments will be a main component in helping players in retail make payments when businesses return to normal after the COVID-19 crisis. Delivering the day-four keynote at this week’s SBC Digital Summit, kicking off the Neosurf sponsored Payments Day track, Barrett bemoaned that while the online gambling industry …
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Juan Perez Hidalgo, President of Coljuegos, has confirmed that Colombia’s national gambling regulatory authority will imminently allow for live casino content to be offered by licensed market incumbents. Perez Hidalgo made his announcement as part of day-two of the SBC Digital Summit’s ‘LATAM markets track‘, where he addressed an audience on Colombian market developments. In his address, Perez Hidalgo confirmed …
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Sports betting integrity has become even more prominent as smaller leagues, such as the Belarusian Premier League, receive high scale attention due to the limitation of live-sports. However, in order to prevent these small scale tournaments from being susceptible to match fixing Andrew Ashenden, Chief Commercial Officer at Stats Perform, has called for every sector in the industry to work …
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Concluding a deeply engaging day of discussions on Thursday’s Payments track at the SBC Digital Summit, Payment Expert will be once again bringing together industry leaders to discuss a host of key subjects at the Payments Hour Digital Networking Party. The event will run from 3:30 to 4:30 pm UK / 10:30 to 11:30 am ET and will connect like-minded professionals to …
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Alex Tomic, SlotsMillion CEO, shared his fellow panelists’ view that business for online casino operators has been growing as a result of COVID-19, and the subsequent live sports shutdown, but admitted that it has put a brake on new innovation for the igaming sector. He was speaking as part of the panel titled ‘Gaming – the industry’s lifeline’, held as …
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With this week’s announcement by the Betting and Gaming Council (BGC) that it has agreed to voluntarily remove all gaming product advertising on TV and radio during the COVID-19 lockdown, the subject of safer gambling is hot on the thoughts of people in the industry. Speaking at the SBC Digital Summit, Andy Danson, partner at Bird and Bird, and a panel …
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Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team. Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta …
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