UK

In his Budget announcement on 18 March 2015, the Chancellor of the Exchequer George Osborne announced the Government’s intention to replace the Horserace Betting Levy with a new Horserace Betting Right administered directly by the racing industry that will apply to all bookmakers wherever they are located. This has been a long-running saga. In 2000, the then Government stated its …

Bookmaker Coral has cut the odds on there being a hung parliament following next month’s General Election to 1-8 (from 1-6), while the odds on Ed Miliband becoming the next Prime Minister have shortened to evens (from 5-4), although David Cameron remains favourite, at 4-5, to remain in number 10 post-election. “Political punters are now willing to back a hung …

An online petition on campaigning site Change.org has been launched by angry 666Bet customers, who have been unable to withdraw their personal funds from the operator since its operational license was temporarily suspended by the UK Gambling Commission (UKGC) on 19 March. The 666Bet customers are livid at the lack of communications that the operator has offered during its suspension. …

UK racing and sports betting news source the Racing Post has launched an interactive tribute wall to celebrate the career of legendary Ulster jockey Tony (AP) McCoy. The Racing Post has urged its readers to post farewell messages for retiring 19 time champion jockey who will ride for the last time at Sandown Surrey in two weeks’ time. The Racing …

Former Boylesports Chief Marketing Officer James Arnold will lead Betway’s re-launch of Microgaming powered DreamBingo.com. Betway is targeting a leading UK market position for its online bingo product following an overhaul of its division. The re-launch will see Dream Bingo supported with a new website and brand. Arnold further confirmed to EGR Magazine that Dream Bingo would soon launch new …

European sports betting provider has announced the launch of its integrated TV advertising campaign ‘Frozen Moments’, to showcase the operator’s live stream capabilities. The ‘Frozen Moments’ campaign was composed by creative marketing studio Albion, and uses slow motion capture to highlight real time sporting scenarios which could lead to game changing moments. Unibet marketing wanted the studio to strongly promote …

Sue Perkins the host of the BBC’s Great British Bake Off has been made favourite by UK bookmakers to replace axed Top Gear host Jeremy Clarkson. Perkins a lead face for the BBC has been priced at evens to replace the controversial Clarkson , she is followed by X Factor host Dermot O’Leary (2/1) and former super model and car enthusiast Jodie …

Sebastian Butterworth, Head of Horse Racing Trading at Sky Bet, talks about the bookmaker’s preparations for one of the biggest betting days of the year. What goes on in the Sky Bet Head Office on the day of the Grand National? On the morning of the National the traders will get in at about 7am. The prices for Aintree will …

Ladbrokes has asked three UK student to find the 2015 Grand National winner by creating their own mathematical equation. Taking all different things into consideration whatever they deemed important, the students each created a formula stating what you should use and who you should be betting on this year. They took different factors into account including physical, environmental, psychological, and …

Sports betting and igaming technology provider OpenBet has launched a new marketing campaign ahead of the 2015 Grand National – ‘One Year. One Platform. One Billion Bets’. celebrates the total number of bets the omni-channel supplier handled last year and has been designed to coincide with the world’s most famous steeplechase, which fuels OpenBet’s busiest day of the year. The one …