UK

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …

Hillside New Media Malta (Hillside), bet365’s Malta-based operating company, has been fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA). The company has found itself to be the latest target of the KSA’s enforcement campaign against betting operators that have violated tightened Dutch laws around advertising. According to the regulator, Hillside ‘directed advertisements and bonuses’ to young adults, meaning those …

Horse racing’s biggest week starts here with more than 200,000 racing fans expected to descend on Cheltenham racecourse this week. And with Constitution Hill tipped as a punters’ favourite, this year’s festival will no doubt be action packed. Ahead of the four-day event, we caught up with FSB’s Head of Trading Risk Kyle Brady about why the Cheltenham Festival is …

The Betting and Gaming Council (BGC) has reiterated its warning about the potential impacts of affordability checks on consumers, and the potential impact this could have on the regulated market. Citing a new study from YouGov, the trade association pointed out that 79% of surveyed bettors said that increased restrictions ‘would likely’ push customers towards unlicensed ‘black market’ sites. A …

With the Cheltenham Festival only a few days away, the UK Tote Group has taken steps to make its offering ‘more competitive than ever’, in the words of CEO Alex Frost. In the run up to the highly anticipated racing event, the pool betting operator has launched a new video marketing campaign featuring company brand ambassador Danny Mullins. The National …

Genius Sports has reported a strong close to year-end trading, with revenue up across all three of its core trading segments, as 2022 financial results exceed previous expectations. The NYSE-listed sportstech and data group saw its full year 2022 revenues rise 30% from $262.7m to $341m, whilst Q4 income increased 25.4% to $105.3m (2021: $84m). This enabled the firm to further …

“Take Time to Think” – the safer gambling campaign and slogan for UK gambling has been found to have “no impact on the behaviour of gamblers”.  The assessment was made by researchers at the University of Warwick, who carried out tests of the campaign’s effectiveness within a live play environment. Launched in October 2021 by the Betting and Gaming Council …

Belgium will introduce a ban on all forms of gambling advertising/marketing from 1 July, to be applied across all media platforms.  The government announced its decision yesterday via its official gazette, confirming that from the set date, Belgium will apply Europe’s toughest advertising rules for gambling. As such, a blanket ban on all forms of gambling advertising will be applied …

Cube Partnership has become the official global ecommerce and retail partner of The Jockey Club. The announcement is made as part of the unveiling of a new ecommerce store, incorporating a number of merchandise collections for The Jockey Club and its major festivals in 2023. Olaf Gueldner, The Jockey Club’s Chief Marketing Officer, stated: “We’re excited to be partnering with …

A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …