Gambling.com Group has re-launched the website of Casinos.com, the media publisher’s new affiliate website which seeks to become a leading and trusted review portal for online casino players.
Casinos.com was purchased in 2022 by Gambling.com who announced that it had undertaken a ‘six-figure investment’ to acquire the high-value domain.
The re-launched Casinos.com will be optimised by Gambling.com SEO and engineering teams to provide the most engaging and informative content for online casino audiences.
Charles Gillespie, Chief Executive Officer of Gambling.com Group, said: “The addition of Casinos.com to our leading brand portfolio affords us the opportunity to build a new powerhouse international flagship brand alongside Gambling.com, as we leverage our existing teams, technology and expertise.”
To populate and build the Casinos.com brand, Gambling.com has collated the content from CasinoSource and SlotSource, whilst both of those websites have now been shut down.
The site will act as a global hub for casino players, with users able to select their specific location for local affiliate services.
Gambling.com pointed to its “experienced writers, editors, reviewers and experts” which will help to make the Casino.com brand the “premier” location for players. Meanwhile, the site has free games from all categories of casino games, alongside playing and strategy guides from professional casino players.
Gillespie added: “When we rebuilt Gambling.com in 2011 we had to start from scratch and build out all the necessary technology systems to support it. With Casinos.com we were able to leverage our mature platform and start with a focus directly on our users and the Casinos.com product.
“It is a transformational initiative and strategic priority that we believe will drive significant organic growth as we position Casinos.com as the category-defining brand for the global casino market.”