UK

With Wednesday signalling just one month until Christmas, brave bookmaker William Hill are predicting what will be a hit this coming festive season. The winner of the X Factor is the 4/5 favourite to be the number one single with Eagles of Death Metal 5/1 and the Star Wars Theme 6/1. For video gamers, Call Of Duty: Black Ops III …

Paysafe Group the new unified brand of Optimal Payments and Skrill, has announced that it has applied to enter for a main marketing listing on the London Stock Exchange (LSE). Paysafe governance had outlined a move to LSE FTSE 250 prior to completing its +€1 billion acquisition of Skrill assets in August. Its new listing will aim to enhance its investor …

The Responsible Gambling Trust, the industry-funded organisation that commissions research, treatment and education initiatives around problem gambling, has commissioned NatCen Social Research to conduct a follow-up to a survey of bookmaker loyalty card holders first published in 2014. Researchers will measure problem gambling rates and study reasons for behaviour change since the original survey. The 2014 survey of bookmaker loyalty …

At last week’s Malta i-Gaming Seminar (MiGS), Gaming Economics participated in an industry panel discussing the issues surrounding sports integrity and betting. One essential question was debated; who has most to lose from fixed matches, corrupt governance, doping scandals and all the rest?  The sport itself, bookmakers, punters or fans? All have a special and vested perspective, of course, yet …

Titanbet UK has announced that it has become the Official Betting & Gaming Partner for the £300,000 ‘Cash Converters Players Championship Finals’ PDC darts tournament. The PDC ProTour tournament set for the weekend of 27-29 November, brings together the top 32 players from the year’s Order of Merit in a televised (ITV 4) knockout format. The sell-out event hosted at …

Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV. The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public. London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy …

Online global lottery broker Lottoland has announced the appointment of Lucky Multani as its new Chief Operating Officer. This is the second senior appointment made by Lottoland in recent weeks, following the recruitment of Glen Bullen as VP of the company’s new B2B division – Lottoland Solutions. Multani an igaming veteran with over 16 years’ experience in igaming operations joins Lottoland’s Gibraltar operations from …

Betfred governance has confirmed the closure of its Wigan Tote Park  call centre, in a move which will effect more than 100 employees, the majority part time workers. The operator confirmed that it found jobs for seven of the fourteen full time staff affected by the closure. The Warrington based bookmaker will look to close the Wigan call centre by …

Betway has extended its marketing coverage within the sport of tennis by announcing that it has agreed terms with the International Tennis Federation (ITF) to become an sponsor partner for both Davis Cup and Fed Cup BNP Paribas tournaments. The terms will see Betway promoted as a main sponsor for the tournaments until 2018. The Betway brand was unveiled as …

Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities  for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …