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Maxymiser announces second MaxSYMPOSIUM

Maxymiser, marketing specialist in  unified customer experience optimisation, has announced the agenda for its bi-annual Customer Success Symposium, MaxSYMPOSIUM. Returning to the home of The British Academy of Film and Television Arts (BAFTA) in Central London, the Symposium will take place on 24th September 2015. With over 250 delegates at the MaxSYMPOSIUM in March, the upcoming Symposium in September is set …

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Key Accumulator Match: Crystal Palace v Manchester City

SBC News Key Accumulator Match: Crystal Palace v Manchester City

After a week of international fixtures, punters have gone cold on the Premier League while putting together their accumulator bets. Data from AccaTracker, the mobile app that helps punters keep on top of their bets, shows that two of the top five most popular matches in people’s multiple bets this weekend feature teams from lower down the divisions. Not surprisingly, …

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William Hill Launches Priority Access card

SBC News William Hill Launches Priority Access card

William Hill has today announced the full roll-out of its Priority Access Card, providing William Hill account holders with unrestricted and immediate access to their winnings. The pre-paid MasterCard, a William Hill innovation and a first for the industry, removes the mandatory three to five-day wait that customers currently experience when trying to withdraw money from their betting accounts. The Priority Access Card …

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Coral signs up Alan Shearer as first football brand ambassador

SBC News Coral signs up Alan Shearer as first football brand ambassador

Former England and Newcastle United captain Alan Shearer has today signed a season-long deal with leading bookmaker Coral to become the company’s first-ever football ambassador. The acclaimed former-footballer turned media-pundit, will write a weekly blog for Coral on the hot topics and big stories in football, as well as making personal appearances at Coral events and engaging in customer-facing social …

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BOF Blog  – Perfect Match – Betting PR & brand management of Football partnerships

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …

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BOF Blog – Football Italia – Synergies between Italian football & betting

SBC News BOF Blog – Football Italia - Synergies between Italian football & betting

  Recent history has not been kind to Italian football, which this summer was rocked by football corruption charges. Faced with growing scepticism towards betting operators, BOF Italian market panel asses Italy’s current market conditions and how the industry can fight its current predicaments. Session Panel SBC Notes Quirino Mancini – Italian operators are well aware of public scepticism towards …

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BOF Blog –New Ball Game – Innovation in football betting

SBC News BOF Blog –New Ball Game - Innovation in football betting

How can an old market such as football betting be innovated effectively. Session panel looks at current consumer trends and new technologies trying to gauge their future effects on the market. Panel takes both the perspective of the betting operator seeking to broaden its product/market inventory and start-ups seeking to break ground within sports betting convoluted value chain. Session Panel …

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BOF Blog – Getting Active! How to maximise football partnerships and sponsorship

SBC News BOF Blog – Getting Active! How to maximise football partnerships and sponsorship

Having heard in session 1 of BOF, that cash in hand marketing attitudes are no longer valuable. Morning Session 2 looks at how to maximise coverage and attach effective measurements on betting sponsorship/partnerships. A panel consisting of industry marketing and sponsorship insiders, sets out how to plan and execute effective partnership values that can garner global brand reach. Session Panel …

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BOF Blog – Clubbing Together – Opportunities in Football

SBC News BOF Blog – Clubbing Together – Opportunities in Football

Morning session 1 of Betting on Football (BOF), examines whether betting operators are maximising the full potential of partnerships within the sport. Taking the perspective of football club senior management, panellists examine how betting brands can maximise exposure, calculate ROI on sponsorship and build lasting partnership that are effective to the affinity of the fans and clubs Session Panel SBC …

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Follow SBC’s Betting on Football Conference Blog!

SBC News Follow SBC's Betting on Football Conference Blog!

Cant make the Betting on Football conference at the Emirates…then don’t worry as Team SBC has you covered! SBC will be running its in-depth conference blog, as major functions, topics and factors of football betting markets are covered at Betting on Football (#bofcon) conferences agenda. Team SBC aims to bring its readers the best and most informative nuggets on football …

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