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Sports media and digital content publisher Perform Group has signed an exclusive 10-year digital streaming contract with the J-League, Japan’s highest professional football body. Perform’s live content streaming deal is reported to be worth ¥210 billion (£1.5 billion) The content partnership will see J-League J1, J2 J3 division matches broadcast live via Perform owned streaming platform DAZN (www.DAZN.com). The J-League is …

Marathonbet has gone live with slot games designed by Swedish slot supplier, Quickspin. All Casino players will have access to a full suite of products across both desktop and mobile. Quickspin already work with the likes of Iforium and Betsson, providing a catalogue of games which include feature triggers and tailored free spins. The content roll-out for Marathonbet will also include …

Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign. Working in partnership with national broadcaster  ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio …

Betfred helped the Guests extend the lead at the top of the Tipster Challenge table to 5.51 points. Represented by Michael Whittle, Sports Acquisition Executive at Betfred, the Guests picked up a pair of winners and 2.68 points. However, it was Timeform who enjoyed the most successful day at Bath Races, as the combined victories for Dawn Horizons (4/5), Pine …

  Detailing insights of sports betting operators’ website trends during the Euro 2016 Final (10 July), broadcast analytics company TVSquared has broken down digital bookmaker activity and coverage during the final match. Analysing the performance of eight bookmakers during the France Vs Portugal match shown on UK broadcaster ITV1, TVSquared detailed betting activity from the pre-match build up (7-8pm BST) to post match analysis (10.30-11pm …

William Hill has this morning announced that James Henderson has stepped down as Chief Executive Officer with immediate effect. Philip Bowcock, Chief Financial Officer of William Hill will manage corporate leadership as Interim CEO. Issuing a market update, William Hill governance stated that the search for Henderson’s replacement had been instigated. A William Hill governance veteran, James Henderson had been appointed …

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

Michael Whittle is back for a second go at the Tipster Challenge in Bath. Whittle has been the Sports Acquisition Executive at Betfred since 2013, having started out as a Digital Marketing Assistant after graduating from the University of Salford with a BSc in Business Studies with Marketing Management. He will be looking to improve upon a record of two …

UK bookmakers appear adamant that Jeremy Corbyn will keep his position as Labour Party leader despite the electoral challenge of Shadow Work & Pensions Secretary Owen Smith. Smith will now challenge Corbyn at the upcoming Labour Party Elections on 24 September as sole leadership candidate, with Angela Eagles (Shadow Secretary of Business) having yesterday announced her departure from the race …

Earlier this week, Trevor Keane, Co-Founder of Celtic eSports, announced plans to launch a new league in Autumn 2016, featuring local players as representatives of football clubs from the top leagues in Scotland, Wales, Northern Ireland and Isle of Man. Just a few days on, we caught up with him to find out more about the format of the league, …