UK

Oslo-listed Gaming Innovation Group (GIG), has announced that it will launch its popular Nordic facing brands Guts.com and Super Lenny (SuperLenny.com) for the UK market, having gained its official sports betting operator license from the UK Gambling Commission (UKGC). Following its UKGC approval, GIG governance informs that it is now allowed to operate its proprietary brands in addition to third …

Industry horse and greyhound racing content supplier SIS has confirmed that it has reached an agreement to acquire Newcastle and Sunderland greyhound racing stadia from William Hill. Confirming the acquisition this morning, SIS governance detailed that the deal ‘underpins the firm’s commitment to ‘provide a strong programme of competitive greyhound racing for the foreseeable future’. Moving forward the Tyne & …

Following Front Runner’s sponsorship deal with the bookmaker Mr Green, we had a chat with Ryan Scarratt of niche sports channel Front Runner. The new free to view sports channel has taken an interesting approach to broadcasting in 2017 when the bulk of similar companies are reflecting the paid subscription model. From showing ice hockey to poker and MMA it’s focused …

The World Series of Poker (WSOP) has extended its contract with 888poker, which will see the online brand become the exclusive provider of online qualifier satellites and promotions for the poker series. WSOP works with 888poker to provide players with entry opportunities to its tournaments, and made the announcement alongside confirmation of its 2017 schedule. Ty Stewart, WSOP Executive Director, is …

Ladbrokes has placed British/Australian actress Tilda Swinton as favourite to take on the popular role of BBC’s Doctor Who, replacing former incumbent Peter Capaldi. Following strong speculation on the Oscar winner becoming the first female to play the Doctor in the shows 54-year history, bookmaker Ladbrokes has placed Swinton as outright 7/2 frontrunner leading British actor Kris Marshall (‘the guy …

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …

Daily fantasy sports operator Sportito has launched a monthly Under-21 Fan’s Favourite award for the qualifying Premier League player who has garners the most mentions on social media within the past month. The award highlights the young players that have excited the fans of each club the most within the period with the winner decided by the most total mentions …

Premier League bosses are targeting illegal streaming of syndicated football matches, with a view of further protecting the sport’s multi-million broadcast rights and media partners content. The Premier League is working with the UK Federation Against Copyright Theft (FACT), focusing on crackdowns to illegal sports stream enablers. UK news sources report that Premier League officials and FACT have pinpointed at …

Betting Gods has been confirmed as a sponsor for this year’s Betting on Football Conference at Stamford Bridge (3-5 May), organised by SBC Events. The betting organisation, which gives its members access to expert betting tips across a range of sports, has secured the partnership to broaden its involvement in the football betting industry and to promote its expanded football tipster …

UK independent bookmaker Betfred has hired sports media agency JDG Sport to help optimise its title sponsorship of rugby league’s ‘2017 Super League’ season (start date 9 February). JDG, a content marketing specialist, will promote Betfred as title sponsor and best bookmaker for UK Rugby League. The partnership sees Betfred take up significant coverage on JDG’s loverugbyleague.com portal, the UK’s biggest …